Sessions at SXSW Interactive 2012 about Social and Social Media

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Friday 9th March 2012

• Krista Neher Book Signing

  Krista Neher signs her ‘Social Media Field Guide’ at the SXSW book store.

  • Book Signing
  • Media
  • Social
  • Social Media

  At 3:45pm to 4:00pm, Friday 9th March

  In Austin Convention Center

• Build. Community Is Easy, Saving the World Is Hard

  by Colin Wallis, Kesah Schmitt, Mark Himmelsbach, Scott Orn and Dave Dobbins

  Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the world’s biggest challenges. Dialogue and subsequent action happens when dedicated people rally together in communities - live or virtual - to impact health issues, advance social causes, and make the world a better place.

  With the ever-changing landscape of new digital community-building platforms, these socially responsible groups are taking advantage of new technologies to reach and engage their audiences. The panel will uncover the organizational strategies of community building, maintaining engagement over time, and uniting a group of people who may have never met face-to-face. From helping people quit tobacco to establishing support groups for rare diseases and supporting healthy lifestyles, each organization approaches community engagement in a unique way. Come hear the successes and set backs of community building that strive to bring social issues to the forefront and address them in modern ways.

  • Activism
  • Charity
  • Community
  • Health
  • Social
  • Social Media

  At 5:00pm to 6:00pm, Friday 9th March

  In Room 6AB, Austin Convention Center

  Coverage audio clip

Sunday 11th March 2012

• Are We Killing Social with Social?

  by Caroline Giegerich, Chris Vennard, Jason Kapler, Lou Kerner and Tarah Feinberg

  Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
  We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.

  To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
  This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”.

  • Social
  • Social Behavior
  • Social Media
  • Social Networks

  At 11:00am to 12:00pm, Sunday 11th March

  In Longhorn, Omni Downtown

Monday 12th March 2012

• iVision Africa: New Media's Role in Reframing Africa

  by Jepchumba Thomas and Ngozi Odita

  Africa is more than AIDS, poverty, civil strife and safaris. With the ever-increasing access to digital tools Africans on the continent and all over the world are using the web to farm a new vision of Africa in the 21st Century. Social media platforms amplify and help spread this “new take” on the continent, both enabling Africans to tell their own stories and offering an alternative to mainstream media’s coverage of Africa. Ultimately, using new media Africans can and are becoming the architects of what very well may be a new “African Renaissance.” This Core Conversation will discuss how Africans are using the mobile and social web, what sort of content is being produced and what are the messages being communicated. This conversation will also examine new media’s social and economic impact as it relates to Africa.

  • Africa
  • Developing Countries
  • New Media
  • Social
  • Social Media

  At 11:00am to 12:00pm, Monday 12th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol

• The Social Revolución Latino Lounge, Revolucionario Awards and After Party sponsored by Univision News

  An interactive event celebrating Latinos using social media to create change. Drinks, food y musica! RSVP www.thesocialrevolucion.com .

  • Lounge
  • Needs RSVP
  • Social
  • Social Media

  At 4:00pm to 1:00am, Monday 12th March

  In Maria Maria La Cantina Patio