Sessions at SXSW Interactive 2012 about Television and Social Media

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Friday 9th March 2012

• @TVEngagement: Does Social Media Drive TV Ratings?

  by Colin Helms, David Jones, Ellen Stone, Susie Fogelson and Tara O'Donnell

  Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

  • Social Media
  • Television
  • TV Ratings

  At 2:00pm to 3:00pm, Friday 9th March

  In Capital Ballroom, Omni Downtown

  Coverage audio clip

Sunday 11th March 2012

• 3 Screen Minimum: Convergence of TV & Social Media

  by Eric Bruno, Fred Harner, Soraya Darabi and Chris Perry

  A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

  • Devices
  • Emerging Technology
  • Social Media
  • Television

  At 11:00am to 12:00pm, Sunday 11th March

  In Room 12AB, Austin Convention Center

Monday 12th March 2012

• The Not So Allied Forces of Social TV Comedy

  by Jon Burkhart and Will Saunders

  The US and UK have joined forces enough over the years, so with tweet-powered comedy, we Brits are going it alone. Sorry Team CoCo and Fallon. This talk’s all about what’s happening in the Mother Country when Twitter and Facebook fuel the funny on the telly. Why listen to us? From Monty Python to The Office, the BBC produces more comedy than any broadcaster in the world. But the web changed everything. What happens when Auntie Beeb focuses on developing new comedy talent from the web up? Or when it teams with social TV consultants like Urgent Genius to make immersive second-screen experiences? The keys to the next generation of Britcom are in the hands of TV viewers tapping on iPads. But what kind of TV comedy will that create? Hecklers, come one, come all. Sit in the front row and let us pick on you as we tell you about some experiments we've been doing with live comedy and social media including a live Twitter-powered experiment just for SXSW.

  • Comedy
  • Social Media
  • Social TV
  • Television
  • Twitter

  At 12:30pm to 1:30pm, Monday 12th March

  In Room 12AB, Austin Convention Center