Sessions at SXSW Interactive 2012 about Startups in Hilton Austin Downtown

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Friday 9th March 2012

  • Half Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 2:00pm to 6:00pm, Friday 9th March

    In Salon E, Hilton Austin Downtown

  • Ping Pong Tourney

    Join Startup Village in our inaugural ping pong tourney; you need not be a professional, just register online or at the event (first come first serve) and prepare to have a blast. Each company may select two employees to represent them in a single elimination doubles tournament. We'll provide the paddles, balls, and tables; you bring your best ping pong skills and prepare to destroy the competition! http://sxsw.com/interactive/star...

    At 2:00pm to 6:00pm, Friday 9th March

    In Room 400, 402, Hilton Austin Downtown

  • Startup Marketing: Big Results with a Small Budget

    by Krista Neher and Saul Colt

    Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.

    In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Why Invest in Health Tech?

    by Shwen Gwee, Aneesh Chopra and Lisa Suennen

    Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • Give Me an Invite! Creating User Demand at Launch

    by Eric Vishria, Michael Seibel and Erick Schonfeld

    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?
    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

  • How to Lose Co-Founders and Alienate Startups

    by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma

    Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Show Me the Money: Where to Get Funding and What Are They Interested In?

    by Michele Polz, Brad Weinberg, John Pugh and Unity Stoakes

    Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • Storytelling for Entrepreneurs & Startups

    by Lyn Graft

    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

  • Startup Spotlight

    A special reception that shines the spotlight on emerging startups. Enjoy complimentary beer and wine while checking out demos from startup participants, all within the heart of Startup Village on the 4th floor of the Hilton.

    Participants include:
    Audioair
    Audioair is a mobile-based technology that connects to a network within the given establishment.
    www.airbornemediagroup.com

    Brouha
    Brouha is an at-door automated mobile messaging platform that allows for a direct mobile connection between customers and the stores they frequent, every time they show up.
    http://brouha.me/

    Mumbo
    Mumbo is the ultimate social messaging app for your smartphone or desktop.
    www.mumbo.com

    NewsiT
    NewsiT is a mobile crowd-reporting platform for people to create, collaborate and share the news that's personally relevant to them.
    www.newsit.net

    Nixter
    Nixter's an app that will improve your nightlife experience recommending your the best parties based on your real nightlife likes.
    www.nixter.com

    Personify.iT
    A quick and fun way to discover volunteer and social good opportunities around you.
    http://personify.it

    Ravn
    RAVN, the Pandora of Event Discovery.
    www.ravn.com

    Sphero
    Sphero, from Orbotix, is the first robotic ball you control with your smartphone, lets you roll into a new world of gaming.
    www.gosphero.com

    StepwellS
    StepwellS provides a simple platform for anyone to create, publish and consume mobile dashboards.
    www.projectstepwells.com

    Talentwire
    Talentwire is a talent development community for tech, media, and entertainment professionals where you connect with people who do what you do.
    www.talentwire.me

    Trails.by
    Trails.by is a beautiful and broadly-focused website that aggregates learning and informational Trails, which are a simple visual way to find & share your favorite online information.
    http://Trails.by

    Wendr
    Wendr is a free iPhone app that makes it easy to find out what your friends are doing #TONIGHT.
    www.wendr.com

    Womzit
    Womzit, the Word of Mouth App is a fun, fast and frictionless way for you to spread great experiences.
    www.womzit.com

    At 4:00pm to 6:00pm, Friday 9th March

    In Hilton Austin Downtown

  • Funder vs. Funded: Fireside Chats with…

    by Geoffrey Rutledge, Jen McCabe, Andy Donner and Stead Burwell

    Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • How Start-Ups Do Deals with Industry Titans

    by Jay Lee, Scott McMullan, Pamela O'Hara, Alex Barnett and Sunir Shah

    You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!

    How do you close that deal? How do you even get them to notice you? The good news is that big companies get big by working with innovative companies like you. The bad news is they also get big by stepping on companies like you.

    How do you hold your own against big companies? Who can you trust and how much information can you trust them with? How do you decide which big deals to do and which ones to avoid?

    This panel pits together three industry giants, Google, Intuit and American Express with two scrappy startups, BatchBlue and FreshBooks. After many rounds of negotiation, deals have been struck that have been lucrative for each party and a win for their mutual customers. Hear how these start-ups have built great relationships, launched successful partnerships and stayed in the game without being gobbled or squashed.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Launching Companies in Regulated Industries

    by Aza Raskin, Shamir Karkal, Jessica Scorpio, Adam Oliveri and Matt Harris

    Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • Understanding Start-Up Equity and Compensation

    by Justin Fishner-Wolfson

    Equity is the main driver of employee compensation at start-ups, yet a lot of the terminology and machinations around how to manage stock is shrouded in mystery. This session will explore how employees can maximize the returns from their hard work and how founders can structure equity packages to be the most lucrative tools possible for recruiting top talent while being fair to their employees. From day one, understand how to compare the financials behind job offers. Learn standard terms from vesting, cliffs, accelerations and triggers to the differences between incentive stock options (ISOs), non-qualified stock options (NSOs) and restricted stock units (RSUs). Know your options for maximizing the value of your equity including what it means to do an 83(b) election. Arm yourself with knowledge to hire qualified tax advisors and know what pitfalls to look for when talking to wealth management advisors. Find out what resources are available for free online and how to best protect yourself.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

Saturday 10th March 2012

  • All Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 9:30am to 6:00pm, Saturday 10th March

    In Salon E, Hilton Austin Downtown

  • Freefalling: Taking Your Startup to 100% Cloud

    by Brandon Wiley

    Startups love the cloud. It's lean, it's agile, it's cost-effective for startups. As cloud services proliferate, it has become possible to run your web and mobile applications using 100% cloud services. This has an added benefit over using the cloud for part of your infrastructure. There are no servers to configure and no operations team to maintain the servers. There are only the code and the customers. This is the art of freefalling, where all you need to grow your application from an idea to a successful business is a laptop. This session will cover the process of moving to a pure cloud infrastructure, the advantages, and the pitfalls as well as how to avoid them.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • TechStars Live!

    TechStars, is an elite startup accelerator in the world, and by the numbers, it is harder to get in to than any Ivy League school. One of the hurdles in the TechStars guantlet is the live interview. Come and watch the TechStars team conduct live interviews with actual finalist companies. TechStars will work to identify and push hard on the core issues and then will have a candid discussion with the audience about that company. It will be like being an insider to the selection process within TechStars, and we think it will be very educational for all early stage entrepreneurs and investors. This session has been sponsored by Mircrosoft.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon H, Hilton Austin Downtown

  • The Lean Startup

    by Dave McClure

    YO STARTUPS – STOP WASTING YOUR TIME (AND FUNDING)! Hosted By Eric Ries (The Lean Startup) and Dave McClure (500 Startups), this 1-day track teaches pivotal metrics and actionable frameworks for building better, faster, and smarter companies. Learn to be agile, iterate quickly, and improve rapidly. Featuring leading startups and companies like Etsy, HubSpot, & more. This session is sponsored by The Lean Start Up.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage link

  • (Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle

    by Tom Poppendieck, Mary Poppendieck, Chad Dickerson and Ash Maurya

    Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Get Your Startup’s Name in Lights with IBM!

    by Jani Byrne, Claire England, Guy Diedrich, Sancia Matthyssen and Jonathan Libby

    Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon B, Hilton Austin Downtown

  • Startup Passion Smack-Down

    by John Bradberry

    A surprisingly high percentage of entrepreneurs derail their startups because they fall in love with their idea. Emotional attachment to an idea leads to premature scaling and a number of other dangers. But, passion is a sacred topic among founders, who are often just as passionate about their passion as about their startups. Too often, we entrepreneurs equate rigorous scrutiny of our ideas with “negative thinking.” In this workshop we will transcend the false dichotomy between "positive" and "negative" thinking, and explore how entrepreneurial passion can bring danger along with its obvious benefits. Drawing on the latest psychological and business research, we will show how to scrutinize and strengthen your startup idea in a way that deepens your passion and confidence, and elevates your odds of success.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Keeping Kids off the Street: Wall St. vs. Startups

    by Renee DiResta, Chris Wiggins, Zach Sims, Ben Siscovick and Roger Ehrenberg

    New York is now the #2 startup hub in the country and rapidly rising; however, single most consistent reason given for NYC’s failure to nurture a culture of innovation is Wall Street: it sucks engineers in, drains them of their creativity, and stuffs them with so much cash they can never be “lean” again. This panel includes people arguing against Wall Street as a force for good, people arguing for Wall Street as a natural career path to startups, and people working to “keep kids off the Street” (i.e., keep engineering students from joining Wall Street hedge funds and I-banks).

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • LEAN STARTUP: Wisdom from Steve Blank + 'Meet the Authors' Session

    by Patrick Vlaskovits, Manuel Rosso and Steve Blank

    Talk by legendary startup guru Steve Blank on today's world of tech entrepreneurship, followed by an opportunity to hear from the authors of upcoming startup books.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Co-Founder Speed Dating

    It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c...

    At 2:00pm to 3:00pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • LEAN STARTUP: Check Yo-Self Before U Wreck Yo-Self, Startup Metrics of the Masters

    by Joe Zadeh, Zach Nies, Aaron Batalion, Thomas Korte and Dharmesh Shah

    Startup Case Studies' from Airbnb, LivingSocial, HubSpot, & Rally Software on measuring success including lessons learned with pivots, metrics, and growth.

    At 2:00pm to 3:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Exploring the Top Startup Accelerator Programs

    by Aziz Gilani, David Cohen, Gabriella Draney and Frank Gruber

    It seems like just about every other day a new startup accelerator program is hatched. Is this a phenomenon or just a fade? This panel will explore the global startup accelerator explosion and share the latest quality rankings. The panel will consist of a well rounded group with representatives from the three top ranked U.S. accelerator programs as they look to share some of the secrets to their program success.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown

  • Finding Co-Founders: the Who, Why, Where & How

    You're an engineer & you think biz folks kind of suck, why do you need them? You're a biz person & getting the cold shoulder from engineers & designers. Here from folks in different disciplines on:

    - Pros/cons of co-founders

    - The right make-up for a team

    - Where do you find them?

    - How do you "date"?

    Moderator: Jessica Alter

    Panelists: Seth Sternberg, René Pinnell, Marc Weil, David Weekly, George Ishii

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

    by Macon Phillips, Scott Cook and Todd Park

    Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

    Coverage slide deck

  • Co-Founder Speed Dating

    It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you. Please register ahead of time at http://capitalfactory.com/sxsw-c... .

    At 5:00pm to 6:00pm, Saturday 10th March

    In Room 400, 402, Hilton Austin Downtown

  • LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

    by Janice Fraser, Ian McFarland, Andy Rachleff, Adam Goldstein and Victor Echevarria

    Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, Hilton Austin Downtown

  • Social Discovery and the New Startup Scene

    by Andrea Vaccari

    Social discovery is the new kid on the block in the startup scene. Glancee, Highlight, Banjo, and Sonar are this year's SXSW hottest darlings. This session will provide a detailed analysis of this space by Andrea Vaccari, cofounder and CEO of Glancee. First, we will understand what is social discovery and why it is here to stay, ready to fullfil an already existing yet underserved market at the intersection of social networking and dating services. Then we will look at today's landscape: what are the most interesting players in the space, how they differentiate from one another, how they are tackling growth and privacy concerns, and how they play along with existing social norms. Finally, we will discuss about the future of social discovery: the long-term vision of bringing together the best of our physical and digital worlds, and the opportunity to create valuable services that can be easily monetized.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon A, Hilton Austin Downtown