Sessions at SXSW Interactive 2012 about Funding and Startups

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Friday 9th March 2012

• Show Me the Money: Where to Get Funding and What Are They Interested In?

  by Michele Polz, Brad Weinberg, John Pugh and Unity Stoakes

  Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.

  • Funding
  • Money
  • Startups
  • Venture Capital

  At 3:30pm to 4:30pm, Friday 9th March

  In Salon A, Hilton Austin Downtown

• Funder vs. Funded: Fireside Chats with…

  by Andy Donner, Jen McCabe, Stead Burwell and Geoffrey Rutledge

  Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

  • Funding
  • Health
  • Social
  • Startups

  At 5:00pm to 6:00pm, Friday 9th March

  In Salon A, Hilton Austin Downtown

Saturday 10th March 2012

• LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

  by Scott Cook, Todd Park and Macon Phillips

  Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.

  • Funding
  • Lean
  • Metrics
  • Startups

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon C, Hilton Austin Downtown

  Coverage slide deck

Sunday 11th March 2012

• Accelerating Killer LatAm Startups

  by Bedy Yang, David Weekly, Hernan Kazah, Pedro Torres Picón and Vanesa Kolodziej

  The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

  • Funding
  • Mentoring
  • Startup Accelerators
  • Startups

  At 9:30am to 10:30am, Sunday 11th March

  In Room 5ABC, Austin Convention Center

• Pitching Start Ups to Ad Agencies and Clients

  by James Cooper, John Laramie and David Tisch

  The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.

  • Funding
  • Pitching
  • products
  • Startups

  At 9:30am to 10:30am, Sunday 11th March

  In Salon C, Hilton Austin Downtown

  Coverage audio clip

• Investor Spotting 2012

  All investors are not created equal and the right investor for your startup is just as important as the right team and the right idea. VCs, big bad-ass funds, angels, super-angels, rich uncles, big giant incubators, little tiny incubators, cozy co-working spaces. Where is the smart money for startups in 2012? Where is the dangerous money? How much of your company should you give up when investors step up and how do you choose the right investor for your startup? We will take a look at a panel of investors from across the country to get a feeling of how they view what makes a great investment and the kinds of businesses they are looking at in 2012. This session is sponsored by Mircrosoft.

  • Angel Investors
  • Funding
  • investor
  • Startups
  • Venture Capital

  At 3:30pm to 4:30pm, Sunday 11th March

  In Salon J, Hilton Austin Downtown

Tuesday 13th March 2012

• Advise THIS! Matchmaking Startups & High Profile Advisors

  by Chase Jarvis, Gary Vaynerchuk, JR Johnson, Tony Conrad and Tim Ferriss

  Ever thought about launching your startup with some influencer star power?  What exactly do "advisors" do (and not do)?  It takes more than a pretty face to pin point a truly smart advisor partnership. The right fit requires on-brand positioning for both the advisor and the start up, which can be harder than it sounds.  Once you find that fit, building a mutually beneficial relationship that aligns both party's interests is well worth the hustle it takes to make it happen. Find out how to stand apart from the pack that's courting your ideal high-profile partner.  Also learn how equity deals can be structured in the most compelling way, and how to get that "in" to catch the star's attention.

  • Advisor
  • Brands
  • Funding
  • Matchmaking
  • Startups

  At 11:00am to 12:00pm, Tuesday 13th March

  In Exhibit Hall 5, Austin Convention Center

  Coverage audio clip sketch note