Sessions at SXSW Interactive 2012 about Metrics and Startups

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Saturday 10th March 2012

• (Not Just) Shit Startups Say: Anatomy of a Rockstar Product Cycle

  by Ash Maurya, Chad Dickerson, Mary Poppendieck and Tom Poppendieck

  Startup Case Studies' from Etsy & others on building your product including 'insider tips' on agile development, minimum viable product, and continuous deployment. Hosted by Eric Ries.

  • Entrepreneur
  • Lean
  • Metrics
  • Startups

  At 11:00am to 12:00pm, Saturday 10th March

  In Salon C, Hilton Austin Downtown

  Coverage slide deck

• LEAN STARTUP: From the White House to the Boardroom, What You Can Learn From Lean Giants

  by Scott Cook, Todd Park and Macon Phillips

  Lean Startup' Author Eric Ries hosts a fireside chat with Macon Phillips (Director of Digital Strategy, US White House), Todd Park (CTO, Department of Health & Human Services), and Scott Cook (CEO, Intuit) on how Silicon Valley is inspiring the government and enterprise sectors.

  • Funding
  • Lean
  • Metrics
  • Startups

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon C, Hilton Austin Downtown

  Coverage slide deck

• LEAN STARTUP: Baby Got (Feed)Back - Putting the Lean in Learn

  by Janice Fraser, Adam Goldstein, Andy Rachleff, Victor Echevarria and Ian McFarland

  Startup Case Studies' from Hipmunk, Taskrabbit, Wealthfront, & LUXr including lessons learned in customer development, UX, and marketing.

  • Lean
  • Metrics
  • Startups
  • Strategy

  At 5:00pm to 6:00pm, Saturday 10th March

  In Salon C, Hilton Austin Downtown

Monday 12th March 2012

• Startup Finances For Dummies

  by Jessica Mah

  Entrepreneurs are throwing their money at solutions to the wrong problems -- they aren't using metrics to drive what really matters to their strategy. I'll talk about how inDinero has wasted a huge chunk of its investors money, chasing the wrong problems, building features that we thought had value but actually had negligible impact, among other things the company should have done differently.

  • Entrepreneur
  • Finance
  • Metrics
  • Startups

  At 11:45am to 12:00pm, Monday 12th March

  In Room 10AB, Austin Convention Center