Sessions at SXSW Interactive 2012 about Startups and Productivity

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Sunday 11th March 2012

  • The Making of the Modern Office

    by Jennifer Crystal, Dan Patterson, DeeAnna McPherson and Emily Peters

    In the capital of the latest tech boom, developers work late into the night creating the next big thing. But they take office culture just as seriously, fueling behavior that is reaching a level of froth not seen in a decade. Some web startups are partying like it's 1999. Companies say the fierce competition for talent among startups has necessitated extraordinary perks meant to attract and retain employees. But what makes startups a great place to work? Are they things like creative benefits, core values, philanthropy and dogs? This session is focused on creating uniquely successful and fun working environments with disruptive leaders from cleantech, healthcare, and enterprise tech startups.

    At 11:00am to 12:00pm, Sunday 11th March

    In Brazos, Marriott Courtyard Austin Downtown/Convention Center

    Coverage audio clip

Monday 12th March 2012

  • Startup Balance: Being Awesome Outside the Office

    by Ankit Shah

    The startup scene preaches hustle more than anything. It's all fun and great. You have to make sacrifices, yes. It's risky, yes. You're bound for failure, yes. It's freaking awesome while you're doing it, yes.

    Then you spend time with your friends and you have nothing to talk about except your work.

    Then you forget to call mom to tell her you love her.

    Then you play tennis and realize that you suck and can't last for more than 30 minutes because you are totally out of shape.

    Then you realize you're not the same awesome person you were before the amazing, amazing startup you're working on took over.

    It's kinda like spending all your time with a new girlfriend. Your friends are concerned you're changing. Startups can often become unhealthy relationships, but it's important to stay focused while managing the rest of your life too. It's hard, but there's nothing more important for your sanity.

    Let's talk a bit about sanity.

    At 11:30am to 11:45am, Monday 12th March

    In Room 10AB, Austin Convention Center

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