Sessions at SXSW Interactive 2012 about Storytelling and wildfire

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Friday 9th March 2012

  • Smokey Bear Tweetup

    by Michael Bellavia, Smokey Bear and Ellyn Fisher

    Smokey Bear has been a national icon since 1944 and has had a Twitter icon since 2010. Meet Smokey and the man behind the bear's tweets. While Smokey usually reminds folks that only you can prevent wildfires, in this session he'll help you see how you can build a social media wildfire, responsibly. Learn how staying in character is critical to improving the quality of your connections and interactions and get a better sense of how you can make a legacy brand relevant today. Attendees will walk away with 7 tactics that will revolutionize their communication strategy through social storytelling and create social good through social media at the same time. All attendees will also receive free bear hugs.

    At 5:00pm to 6:00pm, Friday 9th March

    In Assembly Room, InterContinental Stephen F. Austin