Sessions at SXSW Interactive 2012 about Strategy in Austin Convention Center

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Saturday 10th March 2012

  • Margot Bloomstein Book Signing

    Margot Bloomstein signs her book ‘Content Strategy at Work’ at the SXSW bookstore.

    At 10:45am to 10:00am, Saturday 10th March

    In Austin Convention Center

  • The Start-Up of YOU: 21st Century Career Strategy

    by Ben Casnocha and Reid Hoffman

    Renowned entrepreneur and investor Reid Hoffman and entrepreneur/author Ben Casnocha present a new blueprint for managing your career. You will learn the best practices of some of the most successful start-ups on the planet (like PayPal and LinkedIn), and how these strategies can be applied to your career -- no matter your industry or job function. You will learn how to launch career plans amid uncertainty; how to change jobs based on what you learn; how to generate breakout opportunities; how to take intelligent risks; how to develop real relationships and build an effective professional network. Most of all, you will learn how to *think* like an entrepreneur when steering the start-up that is your career. Newark mayor Cory Booker called The Start-Up of You "profound." Jack Dorsey said it "distills the key techniques needed to succeed." Come find out how to be the entrepreneur of your own life, and take control of your professional future.

    At 11:00am to 12:00pm, Saturday 10th March

    In Exhibit Hall 5, Austin Convention Center

    Coverage sketch note

  • Likeable Social Media

    by Dave Kerpen

    Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand. 5 Takeaways for attendees: 1. Best Practices for Facebook, Twitter, YouTube, LinkedIn2. 18 rules to apply to and test your social media strategy3. Why listening and responding is so valuable to brands4. What sorts of content to put out to your audience5. How to be likeable!

    At 11:30am to 11:50am, Saturday 10th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Kristina Halvorson Book Signing

    Kristina Halvorson signs her book ‘Content Strategy For The Web’ at the SXSW bookstore

    At 2:30pm to 2:45pm, Saturday 10th March

    In Ballroom G Foyer, Austin Convention Center

Monday 12th March 2012

  • Don't Shoot the Player While They're Learning

    by Katie Salen

    Designers of all kinds are key players in the game of change that so typifies the opening decades of the 21st century. Called on to imagine, build, guide, demystify, explain, provoke, enable and inspire, game designers deal daily in the currency of transformation—of places, practices, and perspectives. Play is a key strategy in developing a design practice that is agile enough to entertain a constant need for transformative thinking but substantive enough to throw its strategic weight around when needed. This talk will delve into a set of tasty truisms gleaned from professional game designers about what happens to play when approached from the perspective of learning. What they have to say will both surprise and inform.

    At 5:00pm to 6:00pm, Monday 12th March

    In Ballroom D, Austin Convention Center

    Coverage sketch note

Tuesday 13th March 2012

  • Music Discovery: Man vs. Machine

    by Richard Slatter, Philipp Eibach, Heather Browne, Anil Dewan and Scott Perry

    Spotify, Pandora, MOG, Aweditorium and many more aim to provide the ultimate experience in music discovery -- they claim to have the "winning strategy" with their unique combination of an extensive catalog, social media integration, and algorithms. But what about the human element in music discovery? Not just your friend who tells you what’s cool -- which is cool -- but real DJs, with a passion for music and the evolution of an artist. What about websites and blogs like Pitchfork and Stereogum -- humans who write about music and even present the music they write about? In the age of machines, is the human dead? Is there still a need for the knowledgeable, passionate, quirky but unpredictable human?Are hybrid models like We Are Hunted and WahWah.fm the future?In "Man vs. Machine for Music Discovery" KCRW, the noted station in Los Angeles, CA will convene a diverse panel to discuss their potential for success and what they might portend for the future of man vs. machine.

    At 9:30am to 10:30am, Tuesday 13th March

    In Room 12AB, Austin Convention Center

    Coverage audio clip

  • Kristofer Layon Book Signing

    Kristofer Layon signs his book ‘Mobilizing Web Sites: Strategies for Mobile Web Implementation’ at the SXSW bookstore.

    At 4:05pm to 4:20pm, Tuesday 13th March

    In Ballroom G Foyer, Austin Convention Center