The Brazilian Dream project is a qualitative and quantitative research - the first to promote a view that explores what the 18-24 year-old youth thinks about Brazil, and what they think they can do to impact the country development.
This session will present an overview of the main findings of the research.
It will cover how world and local drivers are affecting the way youngsters think, live and act for their country.
It will provide an understanding of how the perspective they have of the main social institutions is changing and why.
The study reveals who are the young innovators, changemakers, social activists that are already doing something that is meant to change Brazil - how they act, which projects they are involved with.
The output of this 18-month project is rich with insights, quantitative data and inspiration for anyone who wants to go beyond the economic-based visions that have been surrounding the idea of an "emerging country". It helps understand the behaviors that are behind the take-off Brazil's being going through.
Teens are a powerful force … they don’t just aimlessly watch videos and chat for hours online. They actively participate in meaningful, and at times altruistic, gameplay. Ranging from political activism and charitable campaigns to drug awareness programs and anti-bullying initiatives, cause marketing campaigns and non-profit organizations are increasingly tapping the power of social gaming to authentically connect with millions of teens.
Join a panel of top digital marketers as they describe the current opportunities for cause campaigns targeting teens in social games. They’ll also share examples and data from successful campaigns that educate teens about substance abuse prevention and anti-bullying.
9th–13th March 2012