Sessions at SXSW Interactive 2012 about Television and Food

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Saturday 10th March 2012

  • Meat is Might: Epic Meal Time Rules the Web

    by David Heuff, Josh Elkin, Ameer Atari, Jonny Goldmaker and Harley Morenstein

    How do a group of friends go from sitting down for a meal together to creating an EPIC MEAL TIME together?

    The first ever Epic Meal Time video involved the creation (and subsequent demolition) of a "fast-food pizza" and received 100,000 views. The second, Angry French Canadian: The Greasiest Sandwich in Canada, saw views increase exponentially to 500,000. Epic Meal Time episodes have garnered 15 millions total views - 2 million per episode - and have appeared at Comic Con, on The Tonight Show with Jay Leno, joined leading Independent Television Network Revision3 and are continuously increasing both their audience and footprint.

    What are the key factors to their initial success and continued expansion throughout the digital and entertainment sphere? What's the process of putting together an Epic Meal Time video from concept to execution? Join the Epic Meal Time team in a discussion of how an online YouTube cooking show has succeeded in a crowded space at a level where many have not.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 18ABCD, Austin Convention Center

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