Sessions at SXSW Interactive 2012 about TV Ratings in Omni Downtown

View as grid

Friday 9th March 2012

• @TVEngagement: Does Social Media Drive TV Ratings?

  by Ellen Stone, Colin Helms, Susie Fogelson, David Jones and Tara O'Donnell

  Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the networks promoting shows? Nearly every major network and cable outlet includes at least one social media component to compliment its linear programming, driving engagement with its viewers. But, why? This panel will explore (and hopefully answer) what is the measurement of success in multi-screen viewing. Does social media directly drive ratings? Does social/digital buzz translate to more eyeballs on the screen, or just more critics? We will delve into how social media is driving tune-in and increasing buzz surrounding linear programming. We will look at spikes in viewership associated with spikes in social media and strong SM campaigns through various case studies and examples.

  • Social Media
  • Television
  • TV Ratings

  At 2:00pm to 3:00pm, Friday 9th March

  In Capital Ballroom, Omni Downtown

  Coverage audio clip