Sessions at SXSW Interactive 2012 about Urban Airship in Hilton Austin Downtown

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Sunday 11th March 2012

  • When Your API Is Your Product

    by Delyn Simons, Adam DuVander, Ben Standefer, Rob Spectre and Tim Falls

    Most APIs support a company's product, like how a variety of applications can access Twitter content. There's a new breed of API that isn't supporting a product, but instead supporting the entire business. In these cases, the API is the product and the product helps developers solve a problem, which means developers are happy to pay. Twilio helps developers write voice and SMS applications. Urban Airship specializes in push notifications and geographic databases. SendGrid makes sure transactional emails make it to their recipients. The panel will discuss dos, don'ts and opportunities for this new type of API-based company.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Salon FG, Hilton Austin Downtown

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