As designers take on new problems of convergence and ubiquity, we find ourselves facing new challenges. The products we create are accessed through multiple devices, different channels and a wide audience. How do we accommodate the context of use?
Whether you design mobile apps, services or web experiences, you know that people have different needs and desires. Those issues are complicated further by a landscape of technology.
This discussion will highlight these new challenges and offer solutions based on years of design experience. Topics include:
• What should you be aware of when designing a product or service for use in various locations and environments?
• How does motion and distraction affect interaction and content design decisions?
• Do you provide for casual use vs. urgent need?
• How does the form factor or input method of your device steer your design efforts?
• What happens in an ecosystem of products?
• How does social and cultural context play into the strategy of your design?
by Leslie Feinzaig
When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how to better meet them. This session is sponsored by Bing.
With the Agile Manifesto reaching its 10th birthday last year this one-time fringe software development methodology has become very much mainstream. Requiring feedback early and often, Agile’s main goal is to get software into the users hands fast. Relying on these feedback loops to guide development and shape the product to come. While Agile is user centric does it actually support the fundamentals of Experience Design? Is there enough time to research and properly explore design concepts? Is the user being short-changed for business benefit? A hands-on interactive game highlights the challenges of Agile development and explores how Experience Design can be integrated for the benefit of all.
9th–13th March 2012