Sessions at SXSW Interactive 2012 about Viral Marketing in Hilton Austin Downtown

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Friday 9th March 2012

• Give Me an Invite! Creating User Demand at Launch

  by Eric Vishria, Michael Seibel and Erick Schonfeld

  Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?
  Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

  • Marketing
  • Startups
  • Viral Marketing

  At 3:30pm to 4:30pm, Friday 9th March

  In Salon C, Hilton Austin Downtown