Add an eventSessions at SXSW Interactive 2012 about Women in Hyatt Regency Austin
Sunday 11th March 2012
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Women in Tech Meet Up
The mission of Women 2.0 is to increase the number of female founders of technology startups. Women 2.0 is a emerging global media company for aspiring and current female entrepreneurs to launch successful scalable, innovative ventures.Women 2.0 distributes its intellectual capital across multi-platforms online (mobile, social, web) and offline (events, workshops, conferences). Women 2.0 is a global network and social platform for influencers that drive trends and decisions — as startup founders and as consumers.This meet up is to promote the creation of new networks among aspiring entrepreneurs, current entrepreneurs and investors. For example, Women 2.0 hosts Founder Fridays in San Francisco, Palo Alto, Los Angeles, New York, Madrid and Barcelona and more cities each month. Stay updated on upcoming Founder Fridays on Twitter at @FounderFriday
Monday 12th March 2012
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Why Women Fail to Rule the Social Networks
by Tanja Gabler
Too bland, too bored, too busy? Why women fail to rule social networks.
Women see themselves as "social" by nature, they claim to have better communication skills than men do - and mostly they are right. They even hold the majority in all big social networks except LinkedIn. But when it comes to using Social Media for marketing themselves, they fail. While men boast proudly about their achievements in status updates women write birthday wishes to others and ask for private advice. What's the reason behind that phenomenon? Answers from statistics, psychologists, marketers, gender experts and the users themselves.