Sessions at SXSW Interactive 2012 in AT&T Conference Center

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Saturday 10th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Saturday 10th March

    In Room 301, AT&T Conference Center

  • Designing a Successful Distance Education Program

    by Michael Chaney, Henry Leitner, Julie Lytle, Aaron Pompei and Steve Carson

    What creates a successful and rewarding interactive elearning or distance education program? By exploring case studies, this panel examines several distinct approaches in answering this question based on the specific needs and demands of the students involved. Educators and students from non-profit institutions as diverse as an art and design college, a seminary, and other established universities discuss their experiences and success in designing distance and distributive learning programs based on their student learning objectives.

    At 9:30am to 10:30am, Saturday 10th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • Envisioning a Better World Together at SXSW 2013

    by Derek Lackaff

    Scheduled to take place in Austin in March 2013, the SXSW Visioning Assembly will be a collective dialogue with a large sample of SXSWi participants. Based on the Agora Process, developed by the Icelandic startup and political grassroots communities and used successfully in two National Assemblies, the Visioning Assembly combines elements of crowdsourcing and brainstorming on a large face-to-face scale with realtime collective feedback. Previous participants have characterized an event as one of the most beautiful, empowering, and fun events they have ever experienced.

    In this session we will explain what the Visioning Assembly process is, share the interesting history of its development, and discuss why it is a perfect match for SXSWi -- audience participation will be expected!

    Why should SXSW Interactive host a Visioning Assembly? SXSW Interactive brings together the most interesting people in the world of interactive media. Across dozens of stages, fascinating people address the most important (and most fun) topics in this wide-ranging field. A great session often has the feel of a great concert, with huge (or occasionally intimate) audiences sharing passion, energy, and new perspectives. Some of this audience interaction is captured in whispered discussion and via backchannel hashtags. The Visioning Assembly will allow this collective intellect, knowledge, and energy to be captured and directed towards a common good.

    At 9:30am to 10:30am, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Online Therapy... Naked?

    by Julie Hanks LCSW, Sarah White, Dr John Grohol and Audrey Jung

    Professionals have been offering psychotherapy online since 1995. While the earlier services focused on offering therapy through email, this has changed in recent years. With the popularity of video conferencing, it was inevitable that someone would invent a form of therapy called "naked therapy."

    This intriguing panel will discuss how Internet and mobile technologies enable therapeutic interactions between professionals and individuals. Experts will discuss e-therapy, how it's changed over the years, and how technology is disrupting traditional professional relationships -- enabling therapeutic modalities not possible a decade ago... Even the possibility of "naked therapy." It should make for an interesting, heated discussion between practitioners of traditional forms of online therapy and the founder of "naked therapy."

    This Future of Health Track is sponsored by Aetna.

    At 9:30am to 10:30am, Saturday 10th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • Crowdsourcing a Revolution: Can We Fix Healthcare?

    by Indu Subaiya, Aman Bhandari, Eileen Bartholomew, Jeffrey Davis and Cristin Dorgelo

    Healthcare is 18% of US GDP and will be 37% by 2050, if nothing changes. We must reinvent how we deliver healthcare. In the past year, prizes and challenges have come in to vogue in the health sector. Prizes and challenges have a long history of benefiting humanity and driving major breakthroughs, for example a prize was used to incentivize the first flight across the Atlantic. Prizes are effective at crowdsourcing innovation, accelerating progress, and attracting new talent. Some of the leading prize evangelists will describe their platforms from big dollar prizes to more modest amounts along with lessons learned. The XPrize Foundation is launching a bid to fund a $10M XPrize for a Tricoder device; Health 2.0 has launched over 25 challenges with over 150 teams; NASA has built and open innovation strategy for health and the government is seeding grand challenges for global health. We are in the early stage of challenges for health and most are focused on apps, games, and data visualizations. Come hear how we can use challenges to fix healthcare, spur new business models, and avoid prize and app fatigue. This Future of Health Track is sponsored by Aetna.

    At 11:00am to 12:00pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Games to Enrich Meet Up Presented by Project Whitecard

    by Matt Toner and Khal Shariff

    A meet up on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Inspired Games - Games to Enrich: “Turning Swords into Plowshares”

    by Matt Toner, Khal Shariff and Zeros 2 Heroes

    A meetup on crafting game technologies for personal and professional enrichment. Led by Khal Shariff, CEO of Project Whitecard, Inc. and the developer behind Astronaut: Moon, Mars and Beyond, the NASA MMO, Project Moonwalk & Robomath and Matt Toner, President, Zeros2Heroes, the people's publisher for mixed media, augmented realty, data visualization & tracking.

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Mentor Session: Ivo Stivoric

    by Ivo Stivoric

    A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/273

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon D, AT&T Conference Center

  • Mentor Session: Leslie Ziegler

    by Leslie Ziegler

    A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/164

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon D, AT&T Conference Center

  • Mentor Session: Sara Reistad-Long

    by Sara Reistad-Long

    A new addition to SXSW Interactive 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit http://sxsw.com/mentors for more information on Mentor Sessions or visit this URL to sign up for this Mentor Session - http://mentor.sxsw.com/events/167

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon D, AT&T Conference Center

  • SOPA/PIPA: Why the Open Internet Needs Us

    by Elizabeth Stark, Andrew McLaughlin and Gary Kovacs

    This January, 15 million people came out and had their voice heard in opposition to the Stop Online Piracy Act and the Protect IP act. Major technology organizations and startups, such as Mozilla, Wordpress, and Wikipedia, took their first ever leap into engaging into technology policy issues. The Internet spoke, and for a single day was virtually unified in its opposition to these bills.

    So SOPA and PIPA are dead, right? Well, not actually.

    In this session, we'll discuss how we're just at the beginning of a much longer battle. We'll examine what's at stake for the future of the open internet. What could change if things turn out differently? Why should entrepreneurs, technologists, creators, and members of the internet community care? What are the real issues that could effect each and every one of us if we don't continue in the direction of a free and open internet? And why does the internet need us now?

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Supersizing the Classroom: 3000 Students & Beyond

    by John Boyer and Katie Pritchard

    A standard, supposedly self-evident fact: small class size is pedagogically superior for all student learning. Poppycock! This presentation will outline our successful strategies for expanding the conventional college classroom to 3000 students...and beyond. Combining a dynamic speaker with innovative technologies, social networking tools, and non-conventional sources of knowledge can produce an environment which fosters student engagement, content retention, deep comprehension, and lifelong curiosity...even in ultra-large classes. Integrating video podcasts, graphic novels, film, Facebook, Twitter, Poll Everywhere, and Ustream into course structure can increase choices and flexibility in student-centered activities/assignments, and facilitate increased teacher-student and student-to-student interaction. This course model challenges conventional class-size wisdom, conquers the confines of physical classrooms, and defies the old-school, teacher-centered pedagogy of centuries past.

    At 11:00am to 12:00pm, Saturday 10th March

    In Classroom 203, AT&T Conference Center

  • SXSWedu Meet Up

    by Ron Reed

    Familiar with SXSWedu? SXSW extends its support for the art of engagement beyond musicians, actors, and technologists, to include society’s true stars...educators. One of the newest components of the SXSW Family of Conferences, SXSWedu celebrates innovations in learning via 21st Century content and best practices. Come learn more about this on ramp to SXSW Interactive, which this year featured more than 100 concurrent sessions, a dozen dynamic distinguished speakers and powerful keynote speakers including the multi-talented actor, director, author and life-long literacy advocate, LeVar Burton, and U.S. Secretary of Education Arne Duncan. Or particular note to Interactive Attendees, your new media development and engagement skills are in great demand in the education sector. SXSWedu is learning and networking opportunity not to be missed. Come to the meet up and visit sxswedu.com to learn more!

    At 11:00am to 12:00pm, Saturday 10th March

    In Salon B, AT&T Conference Center

  • Building Community Engagement Around Open Content

    by Anne Cushing and Stephen Saber

    Meet the team that undertook the initiative of opening up one of Harvard College’s most popular undergraduate course, “Justice” with Michael Sandel (justiceharvard.org/). Find out how their focus on social integration increased engagement and online discussion on the Justice site and other social platforms, empowering the audience to join open conversations creating a global intellectual resource. Hear how the team shifted focus to topic rather than brand to allow for the creation of user-generated content without negatively affecting the Harvard’s brand. The team will share the social and digital approach used to build engagement, including their ongoing strategy to leverage user generated content to keep the course and the topics relevant. Lessons include:-Making the case to loosen brand control for the sake of engagement-Maintaining brand strength when opening content-Combining online learning with social media-Managing and engaging in conversations on multiple platforms

    At 12:30pm to 1:30pm, Saturday 10th March

    In Classroom 203, AT&T Conference Center

  • Education and Technology Meet Up

    by Steve Amos

    Get together with other education technology experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a education technology expert for your company.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Life After College Meet Up

    by Greg Tariff

    Calling all recent graduates, students, recruiters, teachers and those looking to network… This one is for you! Life after college can be quite the adventure both scary and fun. Meet others who are going through similar situations as they develop their own careers and join us for an open discussion on how we can help one another grow successful paths in life. The "Life After College" Meet Up will be facilitated by Greg Tariff, a member of the eBay Design Team. There will be some awesome prizes and knowledge to be shared so you won't want to miss this great Meet Up event!

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon B, AT&T Conference Center

  • SOPA Media Coverage Dissected

    by Stacey Higginbotham, Brian Stelter, Jake Bialer and Kim Hart

    How did print and online coverage of SOPA impact the public's understanding of this proposed legislation? What outlets were most aggressive in tacking this story? If the blackout had not occurred, would this story have gained the attention it eventually did? Also, how will proposed legislation such as SOPA impact the media -- and how does this potential impact color various media outlet's coverage?

    At 12:30pm to 1:30pm, Saturday 10th March

    In Salon C, AT&T Conference Center

    Coverage audio clip

  • StartUp Health: Transforming Healthcare in America

    by Jerry Levin, Steven Krein and Esther Dyson

    Legendary CEO Jerry Levin and Futurist and Health Investor Esther Dyson are interviewed by StartUp Health Co-founder Steven Krein in a dynamic session to discuss how to transform health and wellness entrepreneurship in America. Steve will engage Jerry and Esther and the audience in a thought provoking discussion on how entrepreneurs are the solution to changing healthcare in our country and how to establish the entrepreneurship culture throughout the nation in sectors like health and wellness. They will discuss how can entrepreneurs, investors, healthcare professionals and organizations can be collaborate in this revolution. This Future of Health Track is sponsored by Aetna.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Build a Massive Peer Learning Community Online

    by Philipp Schmidt

    Peer 2 Peer University is a volunteer-supported open learning community. Together with Mozilla we started the "School of Webcraft" - a place where web developers learn hackers' habits, build up portfolios, and receive badges for their accomplishments. We are currently developing similar programmes for social innovators, in-service teachers, and data scientists. The goal of P2PU is to enable anyone to learn just about anything - by connecting individuals with each other and with existing educational content on the web. We are fans of the idea of the university, but the traditional education system has become too expensive, too focused on one-size-fits-all solutions, and is growing out of touch with the needs of many learners, employers and society. It is time for a bit of disruptive innovation. P2PU started as a crazy idea a little over 2 years ago, and has grown into a registered non-profit organization with staff in three countries, users in over 100 countries, and partnerships with industry leaders and some of the leading traditional universities of the world. In this session, we would like to share our experiences and discuss what the open future of education will look like.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Classroom 203, AT&T Conference Center

    Coverage audio clip

  • Higher Ed Tech Meet Up Presented Penn State University

    Higher Ed attendance at SXSW continues to grow each year, and we're excited you're here. At this meet up sponsored by The Pennsylvania State University, edutech technologists from Penn State invite you to network, share ideas, swap stories, and hear what colleagues from across the academy are accomplishing in the Higher Ed tech space

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • Social Media Cures Cancer and Speaks for Survivors

    by Doug Ulman

    In 1997, the Lance Armstrong Foundation was created by the cancer survivor and champion cyclist to serve people affected by cancer. Now known publicly by its powerful brand – LIVESTRONG – the organization is a leader in the global movement on behalf of 28 million people around the world living with cancer.

    LIVESTRONG's CEO, Doug Ulman, is one of the most followed CEO's on Twitter with more than 1 million followers. Evolving side-by-side with social media, a large part of the success and following of LIVESTRONG comes from the nonprofit’s utilization of online networking over the years. In 2009 at the BlogWorld Conference the hashtag #BeatCancer was used to set a Guinness World Record with over 209,000 mentions in 24-hours.

    Cancer is the world’s number one killer globally. Ulman and LIVESTRONG continue to utilize channels of communication that will help spread the LIVESTRONG message on a worldwide scale. Proving itself a useful weapon, viral is key in the fight against the disease.

    This Future of Health Track is sponsored by Aetna.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

    Coverage audio clip

  • Teaching Technology Meet Up

    by Cindy Royal

    Get together with teachers and academics who focus on technology skills and concepts for an hour of brainstorming, idea-building, networking, friend-making and career-enhancement. Teachers, university professors, students and other professionals interested in the ways technology is being integrated into curriculum and research should attend.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon B, AT&T Conference Center

  • Why Doesn't Congress Grok The Internet?

    by Jennifer Hoelzer, Ron Wyden, Jayme White and Rob Pegoraro

    As January's SOPA showdown proved, intellectual property and digital fair-use questions no longer amount to a molehill on Capitol Hill. But if that episode revealed that Hollywood needs to reboot its understanding of IP politics, the run-up to it also exposed a frightening degree of ignorance in Congress about the Internet and the digital economy in general--in some cases, members all but bragged about not being familiar with the architecture of the online world. As long as the entertainment industry's interest in protecting its work from infringement collides with tech firms' desire to work free of government interference--and the growing awareness among citizens of the risks of copyright-protection mandates breaking their software or Internet services--these squabbles will continue. But can we at least get a better understanding among our elected representatives of the online machinery they propose to tinker with?

    Blogger Rob Pegoraro will lead a discussion with Sen. Ron Wyden (D.-Ore.) about how Congress has approached Internet policy issues in the past, how the SOPA battle might have changed their views and what's likely to happen next.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Beyond SOPA/PIPA - Moving Forward with Engine Advocacy

    by Boonsri Dickinson, Mark Stanley, Mike Mcgeary, Andrew Rasiej and Laurent Crenshaw

    SOPA and PIPA were neither the first time nor the last time entrepreneurs and innovators got involved in policy matters, but it can be a watershed moment in a sustained approach to active policy interaction and development. Engine Advocacy, a new group based in San Francisco is creating new ways for members of the startup community to get involved with their government, and help create a better environment for startups and high-growth business to thrive.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon C, AT&T Conference Center

  • Crowdsourcing Cancer Support: A Love Story

    by Trisha Creekmore and David Creekmore

    Cancer care and support is changing dramatically as blogging, social media, facebook and mmo gaming become mass media. Trisha Creekmore, aka Tinkerhell, a mother, wife and digital denizen since 1995, has had breast cancer twice. The first diagnosis in 2004 was hard and lonely. The second diagnosis in 2010 was harder, but not lonely. Trisha and her husband David found the content on health Web sites unhelpful and online disease-specific support groups depressing. So they made up their own plan, harnessing the power of facebook, the mmo Warhammer and thousands of strangers to create Cancerpalooza. David blogged every week. His plan was to keep family and friends informed, but the blog and the community it created became much more than the sum of their parts, inspiring and bringing value to complete strangers, the entire mmorpg community and even rockstars like Mike Patton and Ozzy Osbourne. But not in an annoying social-media-positive-sharing way. More in a FML-WTF-LOL way. This Future of Health Track is sponsored by Aetna.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Classroom 204, AT&T Conference Center

  • Librarian Meet Up

    by Monica Sack

    Let's deconstruct & design actionable ideas about why Libraries, Archives, and Museums (aka #sxswLAM) within the SXSWi conversation is important -- beyond rubbing shoulders with meme-enablers and tool creators. You'll leave with new partners to work on realistic goals that will keep us all engaged beyond the final hours of SXSWi bandcamp. Members of the librar* community at large are encouraged to attend. So be like Dian Fossey and find out who are the librarians in the/your mi(d)st."

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon B, AT&T Conference Center

  • Social Media and Politics Meet Up

    by David Armistead

    Get together with other social media and politics experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a social media and politics expert for your campaign.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Salon A, AT&T Conference Center

  • The Public Is Present: Exhibition Subsites at MoMA

    by Shannon Darrough, Chiara Bernasconi, Dan Phiffer and Lotte Meijer

    MoMA.org is home to a growing archive of exhibition subsites, each custom-designed for special exhibitions at the Museum of Modern Art. As diverse as the exhibitions they represent, they are one of the most compelling aspects of the Museum's online presence.

    Built through collaborations between the Digital Media department, outside consultants, and exhibition curators and artists, MoMA's exhibition subsites contain a wealth of media—images, video, maps, and timelines. They often provide additional information and context that can't be accommodated in MoMA's physical galleries, and are available to a public who may not be able to see them in person.

    Using past and current work as examples, we will discuss various strategies we use in the design, development, and management of exhibition subsites. These will include: Talk to Me, Marina Abramović: The Artist Is Present, Abstract Expressionist New York, Take your time: Olafur Eliasson, and German Expressionism: The Graphic Impulse.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Classroom 203, AT&T Conference Center

Sunday 11th March 2012

  • All Day Event - The iTriage "Power-Up" Lounge

    Need to recharge? iPhone or Tablet going dead? Feet hurting? Come relax in the iTriage Power-Up Lounge. Plug in your electronics at the charge stations and grab a healthy snack to refuel! And while you're recharging on the comfy couches, learn about the #1 downloaded healthcare app that allows you to take charge of your health!

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 301, AT&T Conference Center

  • Fixing Broke(n) Governments Through Serious Games

    by Luke Hohmann

    It’s no secret. Local, state and federal governments face budget shortfalls, spending cuts and reduced service—in a political climate that favors gridlock. Serious games have emerged as a viable approach to budgeting that is both participatory and scalable. In this session, we’ll discuss why serious games are a particularly good tool for budgeting and their advantages over alternatives such as deliberative democracy, participatory budgeting, or majority voting through polls. Participants will learn to conduct in-person and online games built specifically for resolving multi-scalar budget problems. These models are based on Budget Games, which we designed and played in San Jose, CA, on Jan. 29, 2011 in which more than 100 community leaders collaboratively re-crafted the city’s proposed budget. Because the game revealed real consensus, San Jose officials were able to act on the game’s results with more confidence than traditional polling.

    At 9:30am to 10:30am, Sunday 11th March

    In Salon A, AT&T Conference Center

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