Sessions at SXSW Interactive 2012 in Hilton Austin Downtown

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Friday 9th March 2012

  • All Day Event - Alcatel-Lucent’s Trend Lounge

    Alcatel-Lucent is rolling out the red carpet again and playing host at the sassy “ultra-lounge.” Devs, techies, entrepreneurs and VCs are invited to relax, recharge, drink & grub with ALU’s NG Connect team and partners. Fight the flashes on the step and repeat, cameo appearances from tech & celeb stars, and the juiciest SXSW gossip live. VentureBeat will host live interviews while TechZulu brings the hollyweird, live streaming all current events.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 406, Hilton Austin Downtown

  • Half Day Event-Gemalto Mobile IDEA/NEXT Lounge

    The Gemalto Mobile IDEA/NEXT Lounge is the hub to learn, engage and share in discussions around all aspects of mobility – from the mobile phone to the cloud – and the digital security solutions they necessitate at SXSW. You will find analysts, vendors, entrepreneurs and government officials discussing what’s next in mobile payment, mobile identity, mobile/cloud security solutions and emerging mobile technologies. At the Gemalto Mobile IDEA/NEXT lounge, you (and your devices) can recharge in a fun, fully-connected, forward-thinking atmosphere.

    At 1:00pm to 6:00pm, Friday 9th March

    In Room 602, Hilton Austin Downtown

  • Formula 1: Driving Global Technology & Innovation

    by Geoff Moore

    Formula One racing represents the pinnacle of motorsport where every intricate detail contributes to the overall success of the car and the team. Safety features, tire design and even organization of pit crews have a far-reaching effect on our everyday lives.

    One of the principal advances in technology that Formula One has inspired is the regular use of carbon fiber - famed for its strength-to-weight ratio. Carbon fiber now makes up the whole of Formula One cars' "monocoques" - the shell that safely encloses drivers. Advances from Formula One trickle down into the consumer vehicles we use every day. Anti-lock brakes, improved energy efficiency and aerodynamics all originated in Formula One.

    Beyond high-performance advances in the automotive and medical industries, there are also spin-offs of F1 technology that are likely to touch our lives in more subtle ways.

    The abandonment of "slicks" - tires without grooves - in Formula One for a decade led to great leaps in tire design that are now seeing application elsewhere. On one hand, F1 tire design has gone on to inspire the manufacture of incredibly effective non-slip boots. On another, the attempts to reduce the amount of rubber in contact with the track has led to the design of fishing line with a star-shaped cross-section, reducing drag on the fishing pole's guides and allowing anglers to cast further.

    The sport’s investment in research and development has developed into the space age of the 21st century, impacting many aspects of people’s everyday lives all across the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Get Smart! Hack Your Brain for Peak Performance

    by Megan Miller, Daniel Wetmore, Michael Scanlon and Dave Asprey

    The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most interesting “body hacks” won’t just make you faster, stronger or leaner… they’ll actually improve your brain.

    We’ll explain how to dramatically cut the time it takes to learn a new skill by writing critical information to your brain’s hard drive during sleep. You'll learn how to grow relaxed and calm with the help of a heartbeat- and brainwave-syncing device. And we'll explain how to feed your brain with the optimal nutrition for high-powered cognitive processing.

    In this panel, you’ll get an overview of the current state of cognitive enhancement from Bonnier R&D technology researcher Megan Miller. Brain-hacker Dave Asprey will deliver a first-hand look at the fringes of self-experimentation. And you'll find out how emerging software and biofeedback technologies are making it possible to improve sleep, cognition and memory from Stanford neuro-scientist Daniel Wetmore and Lumosity.com cofounder Michael Scanlon.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Half Day Event - Startup America at SXSW

    Dedicated to helping young companies grow, the Startup America Partnership is providing a place to meet, collaborate and mingle with iconic entrepreneurs, VCs and other startups this year in the Startup Village. Unique programming elements, meeting spaces, refreshments of the caffeinated and/or adult variety, and daily giveaways will make the Startup America space a can’t-miss for startups.

    At 2:00pm to 6:00pm, Friday 9th March

    In Salon E, Hilton Austin Downtown

  • How 21st Century Tools Are Disrupting Global Power

    by Alec Ross

    It has become an article of faith that the United States and Europe are declining powers, that power is transferring from West to East, and from North to South. In truth, the far more powerful and important dynamic is the impact that technology and social media are playing devolving power from governments and large institutions to individuals and small institutions. This talk comes from the perspective of the apex of traditional power structure, as a witness to the truth of the wildly changing nature of power around the world.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • Keeping Loyal Consumers Engaged by Shaking Sh*t Up

    by Ben Lerer

    So you’ve developed a loyal consumer-base and built a strong foundation for your business. Now what? Thrillist’s evolving business model has been making headlines: by “mingling content and commerce” (New York Times, March 2011), industry experts have described Thrillist as “the future of media” (Wall Street Journal, May 2010). And with these changes, Thrillist’s revenue has quadrupled.

    Thrillist co-founder and CEO Ben Lerer will help you to see the bigger picture, illustrating the breadth of possibilities for evolving your online business. Lerer will draw on his experiences with Thrillist and the multitude of companies he has invested in through Lerer Ventures to give an extensive look at the development of online businesses, and what works and what doesn’t.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

  • Making a Grand Entrance: How to Launch a Product

    by Margit Wennmachers, Brandee Barker, Alex Constantinople and Kira Wampler

    You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea can fall flat. This panel of marketing and PR mavens will take you through best practices for taking a product from stealth to superstar, including strategies for building anticipation, managing hype, handling speculation/misinformation, providing a cure for the common launch, and how to tap into buzz to predict sales/adoption and get customers engaging.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

  • Ping Pong Tourney

    Join Startup Village in our inaugural ping pong tourney; you need not be a professional, just register online or at the event (first come first serve) and prepare to have a blast. Each company may select two employees to represent them in a single elimination doubles tournament. We'll provide the paddles, balls, and tables; you bring your best ping pong skills and prepare to destroy the competition! http://sxsw.com/interactive/star...

    At 2:00pm to 6:00pm, Friday 9th March

    In Room 400, 402, Hilton Austin Downtown

  • Startup Marketing: Big Results with a Small Budget

    by Krista Neher and Saul Colt

    Are you struggling to market your startup? Do you have a great idea, but aren’t sure how to reach your audience and get customers? Even if you have the greatest product, marketing your product may be more difficult than you think. This workshop will cover the most effective and unusual marketing tactics that work for startups. You’ll learn how to get big results with a small budget and compete against companies that have more money and more resources.

    In this session marketing experts will share proven marketing strategies that get real results. This session will cover some of the best tips, secrets and unusual strategies that work to create raving and passionate fans for your company. This session isn’t marketing 101 - it focuses on low cost big impact opportunities specifically for startups and entrepreneurs.

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Why Invest in Health Tech?

    by Shwen Gwee, Aneesh Chopra and Lisa Suennen

    Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim

    At 2:00pm to 3:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • Crowdfunding 2.0 - Equity, Royalties and Beyond

    by cgtheoret, David Geertz and Nexalogy Environics

    Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. Led by David Geertz, of SoKap, Claude Theoret, of Nexalogy and some of the actual project owners using these new methods, we will address current developments within the space.

    At 3:30pm to 4:30pm, Friday 9th March

    In 415A, Hilton Austin Downtown

  • Crowdfunding 2.0 Meet Up Presented by SoKap

    by David Geertz

    Crowdfunding has come a long way and momentum continues. Seen as a way to stimulate innovation and create jobs, entrepreneurs, funders and regulators are working to address the issues around crowdfunding. We will discuss milestones, expectations and plans in the pipeline. Led by David Geertz, of SoKap and several companies launching new concepts within the movement.

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 415A, Hilton Austin Downtown

  • Give Me an Invite! Creating User Demand at Launch

    by Eric Vishria, Michael Seibel and Erick Schonfeld

    Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially launched under the cloak of private beta and allowed users to help their friends “jump the line”. Others have seen similar success like Google+ and Turntable.fm which left people scrambling for invites from friends. But what’s the secret behind building buzz via exclusive access without alienating potential users?
    Beta and Alpha testing is becoming increasingly popular as people vie for early adopter status. Panelists from initially exclusive products will discuss the psychology behind exclusive access, the benefits of an invite system, and how gated access helps you attract the right users. This conversation is a must for any startup looking to make a splash at launch.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

  • Hacking SXSW for Smiles and DorkBot Street Cred

    by Paul Curry and David Caygill

    How do we take social media off laptops and phones and create real-world devices that surprise and delight? First, we take the top Arduino hackers around the globe and give them a brief: make SXSW smile. Then we watch them bring their web-connected Dorkbot action to the streets of Austin. The team with the most social interactions on and offline wins. And we get to present the results to you.

    What’s this about? We’re excited about the Internet of Things, but we’re also impatient. We won’t wait for R&D. We’re nerds and we want to make a point. We’ll walk the line between integrated experiences being useful tools to make our lives easier, and the ever-looming digital frontier of “over-helpful” electronics that analyze our every move. As we aim to create ever-smaller devices that connect us to our social grid, is it possible we’ll overstep a line? iPhone apps that analyze sleep patterns are great, but would we be intimidated by a bed which analyzed us while we slept?

    At 3:30pm to 4:30pm, Friday 9th March

    In Room 616AB, Hilton Austin Downtown

  • How to Lose Co-Founders and Alienate Startups

    by Seth Blank, Orian Marx, Alexandra Cavoulacos, Kathryn Minshew and Vivek Sharma

    Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startup. Co-founder disasters are a bit of an industry taboo. We never hear about most of them. Many great entrepreneurs have had to sacrifice a beloved startup to learn valuable life lessons about working with partners. This panel brings together four entrepreneurs who lost their prior startups to infighting but survived to tell their tales in the hope that you can avoid some of their mistakes.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Juice Without Wires: The Future of Wireless Power

    by Dave Baarman and Menno Treffers

    Wireless Power is not a new technology. Like Bluetooth and Wi-Fi, it radically changes the way people are able to live their lives, offering new levels of mobility, convenience, and safety. Just think of all the power adapters and devices that rely on power to make them run, plus the waste and inconvenience associated with them. Imagine if you could remove that last constraint – the power cord. Wireless power allows you to live a truly wireless life, while creating opportunities to improve the role of power in the global environment, and make the world a greener place.

    There’s now a worldwide standard for low-powered devices so that consumers have a single, globally accepted solution for powering different devices with different power needs across a wide range of brands.

    This session, presented by the Wireless Power Consortium and Fulton Innovation, will be an in-depth discussion on the future of wireless power, with live demos of the technology in action.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon J, Hilton Austin Downtown

    Coverage audio clip

  • My Robotic Kitchen Planned This Dinner Party

    by Mike Lee and Will Turnage

    Dinner parties are the ultimate social experience that no digital technology will ever replicate. You sit face-to-face with others, sharing an experience that uses all five of your senses. It's the original social network.

    For many though, hosting your own dinner party -- or even cooking dinner for yourself -- feels like too much work. There’s too much planning, too many options, too many picky eaters.

    In this session, we’ll demonstrate some emerging technologies that make cooking easy and more accessible for both novice and expert home cooks. Things like smart recipes that adjust to your guests’ preferences, multiple recipes that combine themselves into one step-by-step process, dinner party planning tools connected to social networks, cooking classes done via chat rooms, appliances that can’t overcook food, kitchen scales that measure ingredients for you and a few tips and techniques to let you do more in the kitchen.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon K, Hilton Austin Downtown

  • Show Me the Money: Where to Get Funding and What Are They Interested In?

    by Michele Polz, Brad Weinberg, John Pugh and Unity Stoakes

    Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • SoLoMo Redefined: Next Gen Social Local Mobile

    by Matt Galligan, Jeff Rohrs, Chris Messina and Scott Kveton

    The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. New technologies will leverage newly accessible data gleaned from user app usage, local search results, social streams and location to speak with people on their own terms, in ways that add meaning and convenience. Panelists will share their experiences with and advice on how to leverage SoMoLo data to engage mobile users in ways that personalize content to keep consumers coming back time after time. They will review the spectrum of available channels, emerging techniques, and showcase a handful of savvy brands that are trailblazing and nailing it perfectly.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

  • Storytelling for Entrepreneurs & Startups

    by Lyn Graft

    Storytelling is one of the most powerful forms of communication you have as an entrepreneur to assist you in starting a company, recruiting employees, raising capital, securing clients and getting press. Stories are universal and almost 100% relatable to people from all walks of life enabling the entrepreneur to inspire and catalyze an audience. Stories also help us structure meaning around complex situations and enable entrepreneurs to make the intangible tangible. Drawing from the experience gained from filming over 300 entrepreneurs, this panel is designed to share thoughts and examples on why and how storytelling should be weaved into your startup, launch and growth activities. Key points covered: Speaking from the heart and connecting emotionally with your audience; Crafting a memorable story and creating champions to share your story; making sure your baby is not ugly and stands apart from the crowd; and telling people why we do and what we do. Specific examples and techniques for digital storytelling will be shown and explained

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon B, Hilton Austin Downtown

    Coverage audio clip

  • This Will Blow Your Mind: The Prius-Inspired Bike

    by Chris Adams, Patrick Miller, Bob Parlee, Bob Zeinstra and John Watson

    The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Projects ( www.toyotapriusprojects.com) , an initiative developed to create conversations and advocacy within new consumer niches.Toyota has a long history of sharing their innovations to improve our way of life, and the PXP concept bike is no exception. It features eco-friendly materials, comfort, efficiency, and groundbreaking technology – including a helmet that enables a cyclist to switch gears through “thought-sensitive” technology. This first-of-its-kind bicycle helmet was developed in partnership with Deeplocal, and the bicycle design was developed with Parlee. This panel will take you behind the scenes during the brainstorming, development, testing, and execution of the coolest bike ever made.

    At 3:30pm to 4:30pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Startup Spotlight

    A special reception that shines the spotlight on emerging startups. Enjoy complimentary beer and wine while checking out demos from startup participants, all within the heart of Startup Village on the 4th floor of the Hilton.

    Participants include:
    Audioair
    Audioair is a mobile-based technology that connects to a network within the given establishment.
    www.airbornemediagroup.com

    Brouha
    Brouha is an at-door automated mobile messaging platform that allows for a direct mobile connection between customers and the stores they frequent, every time they show up.
    http://brouha.me/

    Mumbo
    Mumbo is the ultimate social messaging app for your smartphone or desktop.
    www.mumbo.com

    NewsiT
    NewsiT is a mobile crowd-reporting platform for people to create, collaborate and share the news that's personally relevant to them.
    www.newsit.net

    Nixter
    Nixter's an app that will improve your nightlife experience recommending your the best parties based on your real nightlife likes.
    www.nixter.com

    Personify.iT
    A quick and fun way to discover volunteer and social good opportunities around you.
    http://personify.it

    Ravn
    RAVN, the Pandora of Event Discovery.
    www.ravn.com

    Sphero
    Sphero, from Orbotix, is the first robotic ball you control with your smartphone, lets you roll into a new world of gaming.
    www.gosphero.com

    StepwellS
    StepwellS provides a simple platform for anyone to create, publish and consume mobile dashboards.
    www.projectstepwells.com

    Talentwire
    Talentwire is a talent development community for tech, media, and entertainment professionals where you connect with people who do what you do.
    www.talentwire.me

    Trails.by
    Trails.by is a beautiful and broadly-focused website that aggregates learning and informational Trails, which are a simple visual way to find & share your favorite online information.
    http://Trails.by

    Wendr
    Wendr is a free iPhone app that makes it easy to find out what your friends are doing #TONIGHT.
    www.wendr.com

    Womzit
    Womzit, the Word of Mouth App is a fun, fast and frictionless way for you to spread great experiences.
    www.womzit.com

    At 4:00pm to 6:00pm, Friday 9th March

    In Hilton Austin Downtown

  • Bootstrapping Meet Up

    by Bijoy Goswami

    Get together with other bootstrap experts for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement. Or, attend this Meet Up to learn more about this segment of the industry -- or if you are looking to hire a bootstrap expert for your company.

    At 5:00pm to 6:00pm, Friday 9th March

    In Room 415A, Hilton Austin Downtown

  • Designing Living Things

    by Patrick Boyle, Christina Agapakis, Jason Kelly and Daisy Ginsberg

    Synthetic biology aims to re-engineer living cells to sustainably produce fuels, medicines, and materials. With the promise of a new industrial revolution on the horizon, understanding the language of biotechnology will be more crucial than ever. This panel features a new generation of leaders in biotechnology from industry, academia, art and design discussing the future of biology.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon H, Hilton Austin Downtown

    Coverage audio clip

  • Funder vs. Funded: Fireside Chats with…

    by Geoffrey Rutledge, Jen McCabe, Andy Donner and Stead Burwell

    Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon A, Hilton Austin Downtown

  • How Start-Ups Do Deals with Industry Titans

    by Jay Lee, Scott McMullan, Pamela O'Hara, Alex Barnett and Sunir Shah

    You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!

    How do you close that deal? How do you even get them to notice you? The good news is that big companies get big by working with innovative companies like you. The bad news is they also get big by stepping on companies like you.

    How do you hold your own against big companies? Who can you trust and how much information can you trust them with? How do you decide which big deals to do and which ones to avoid?

    This panel pits together three industry giants, Google, Intuit and American Express with two scrappy startups, BatchBlue and FreshBooks. After many rounds of negotiation, deals have been struck that have been lucrative for each party and a win for their mutual customers. Hear how these start-ups have built great relationships, launched successful partnerships and stayed in the game without being gobbled or squashed.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon D, Hilton Austin Downtown

    Coverage audio clip

  • Launching Companies in Regulated Industries

    by Aza Raskin, Shamir Karkal, Jessica Scorpio, Adam Oliveri and Matt Harris

    Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a variety of issues, from thorny regulations to apathetic customers demoralized by poor experiences, and competition from name-brand, established competitors. Building a new company in a regulated industry is a daunting task, but it holds the potential to transform an industry and dramatically improve the status quo.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon C, Hilton Austin Downtown

    Coverage audio clip

  • MIT Media Lab: Making Connections

    by Joichi Ito, Andy Bardagjy, Yadid Ayzenberg, Catherine Havasi and Yves-Alexandre de Montjoye

    The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, though, the Lab is about connecting people to oneanother. Our kickoff panel is centered on what is fresh and exciting at the MediaLab and how the Lab and its projects connect to the world. We’ll tell you what cool stuff is happening under our new director Joi Ito, demo some exciting projects on the boundary between business, open source,and academia, show how we navigate the benefits and challenges along this boundary, introduce you to all the other activities and events we’ll be hosting at SXSW, including our ongoing hacking and demo area,and get you started on the Making Connections Installation, our platform for hooking conference attendees and distant onlookers into our digital-physical games, art, and silliness.

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

  • Pocket Intelligence

    by Fritz Desir, Myriam Joire, Nick Holroyd and Reno Marioni

    The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experiences now and in the future.

    We’ll talk about:
    •Contextual feedback (imagine your phone buzzing three times when you walk up to the bus stop-indicating that a bus is three minutes away)
    •Context prompted information aggregation, (imagine your phone automatically collecting the “business cards” of all the people you meet today- whatever information they made public through their OWN network)
    •Networked complimentary functionality (imagine your mobile device automatically syncing with the ATM as an entry device, with that television in the window as a remote control, with that lock as a keypad, etc.)

    At 5:00pm to 6:00pm, Friday 9th March

    In Salon K, Hilton Austin Downtown

    Coverage audio clip

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