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Sessions at SXSW Interactive 2012 in InterContinental Stephen F. Austin

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InterContinental

Capital Ballroom A

  1. Branding Without Bullshit: Building Social Media-Proof Brands
    to
    by Bobby Johns, Britton Upham, Henri Mazza, Rick Wittenbraker and Valerie Petrusson
  2. This New House: Featuring Bob Vila
    to
    by Bob Vila, Gretchen Grant, Stefanie Lemcke, Steven Masur and Joseph Epstein
  3. Show & Smell: Marketing Experiences Beyond Visual
    to
    by Ben Poate, David Polinchock and Warren Kronberger
  4. Integrating Brands into Social Television
    to
    by Jennifer Kavanagh, Kristin Frank, Mike Shields, Jonathan Carson and Michael Cupo
  5. Hacking YouTube: Science & Secrets of Viral Videos
    to
    by Prerna Gupta
  6. Viral Is a Dirty Word: Strategic Video Success
    to
    by Jeremy Sanchez and Robert John Davis
  7. The Visual Interface Is Now Your Brand
    to
    by Nick Myers
  8. Your Customers on Video Are Your Biggest Asset
    to
    by Justin Nassiri and Winston Wang
  9. The State of Social Marketing
    to
    by Brad McCarty, Jesse Thomas, Joe Chernov and Tyler Willis
  10. Voices Carry: Why Authentic Brand Voices Matter
    to
    by Michael Dutton, Sarah Passe, Shawn Amos, Tim Stickelbrucks and Sharon Feder
  11. Brands: The Cost of Being Human
    to
    by Jen van der Meer
  12. Designing for Awareness in the Attention Economy
    to
    by Brian Sullivan and Taylor Cowan
  13. Skynet vs. Mad Max: Battle for the Future
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    by Mel Exon, Tom Uglow and jeremyet
  14. Maintaining Sanity and Profitability in Adult
    to
    by Connor Young, Jay Kopita, Lynn Raridon and Sid Grief
  15. Social Media Comes of Age Without the Help of Porn
    to
    by Dave Evans, Jason Falls, Jeremiah Owyang, Katie Paine and Lisa Joy Rosner
  16. How to Harvest Consumer Intent from the Social Web
    to
    by AJ Vaynerchuck, Edward Boches, Farrah Bostic, Jeff Janer and Jolie O'Dell
  17. Being Considered Obsolete Is Awesome
    to
    by Alexandra Klasinski
  18. What's So [Bleeping] Hard About Social ROI?
    to
    by Craig Daitch, Eric Swayne, Liz Strauss, Petri Darby and Matt Ridings
  19. Media Measurement: Science, Art or a Load of Crap
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    by Brendan Lewis, David Armano, Kelly Mills and Ken Shuman
  20. The Algorithm Method: Love in the Social Media Age
    to
    by Andrea Miller, Helen Fisher, Elizabeth Bernstein, Michael Lazerow and Thomas Miller
  21. Epic Battle: Creativity vs. Discipline in Social
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    by Jason Harris, John Manoogian III, Kristin Maverick and Sarahjane Sacchetti
  22. Why Ad Agencies Should Act More Like Tech Startups
    to
    by Rei Inamoto
  23. Storytelling: From the Bar to the Boardroom
    to
    by Chris Castiglione and Kevin Allison
  24. How The X Factor USA "Got Social" in Season One
    to
    by Olivier Delfosse, Sam Decker, Jill Johnson, Don Wilcox and Chloe Sladden
  25. Help! I Have an Internet Stalker or Blackmailer!
    to
    by Jonathan Zittrain and Lisa Borodkin

Assembly Room

  1. Effective Social Media Presence in Higher Ed
    to
    by Deborah Maue and Liz Gross
  2. Smokey Bear Tweetup
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    by Ellyn Fisher, Michael Bellavia and Smokey Bear
  3. Y Rappers R Better Marketers Than U
    to
    by Bill Pauls and John McHale
  4. How Brands Build Advocates By Anticipating Needs
    to
    by Duke Chung and Leigh George
  5. Your Marketing Sucks: Why You Need to Think Local
    to
    by Mike Merrill and Tiffany Monhollon
  6. How to Break Through the Noise with Great Events
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    by Jason Preston and Sara Winge
  7. We the People: Creating a Consumer's Bill of Rights
    to
    by Anne Bezancon and Shane Green
  8. Brand As API: Connect Differently
    to
    by Glenn Platt and Peg Faimon
  9. F**k Privacy: Neuromarketing Is the Web's Future
    to
    by Joseph Carrabis and Shaina Boone
  10. Personal Identity Management: Why It Matters
    to
    by Fatemeh Khatibloo
  11. Credit vs. Collaboration: The Organization Divide
    to
    by Azher Ahmed and Jonathan Sackett
  12. Crowdsourced Creative: Friend to Advertising?
    to
    by Neil Perry
  13. Drugs, Milk & Money: Social & Regulated Industries
    to
    by Glenn Engler
  14. Blogging: Why So Many Women Are Doing It
    to
    by Alessandra Colaci and Indiana Adams
  15. Digital Divas: How Girls Rule the Digital Universe
    to
    by Dayna Dion and Graceann Bennett
  16. The Creative Collaboration Conundrum
    to
    by Matt Baker and Wayne Pick
  17. Who’s in Charge? Too Many Cooks in the Project
    to
    by Leah McDougald and Stephanie Perkins
  18. Taking Your Brand Back from Your Customers
    to
    by Peter Wolfgang and Virginia Alber-Glanstaetten

Capital Ballroom B

  1. We Made This, and It's Not an Ad
    to
    by Robbie Whiting
  2. It's Alive: Interactive Machines That Captivate
    to
    by Arundi Venkayya, FK Funderburke, Justin Bayer, Nathan Martin and Patrice Hall
  3. Influence: It's in Your Genes
    to
    by Paul Saarinen and Scott Fahrenkrug
  4. How Your Data Can Predict the Future
    to
    by Becky Wang
  5. Rebuilding LEGO
    to
    by David Robertson
  6. FOMO: How Can Brands Tap into Fears of Missing Out
    to
    by Ann Mack
  7. Coolhunting and Coolfarming with Social Media
    to
    by Jason Knapp, Jessica Powell, Jun H Sung, Peter Gloor and Wicks Walker
  8. Sex Nets: Pickup Artists vs. Feminists
    to
    by Adam Lyons, Amanda Marcotte, Charlie Nox, Clarisse Thorn and Kristin Cerda
  9. Consumer Patterns Revealed by Dating Site Insiders
    to
    by Brian Schechter, Laurie Davis, Sam Yagan, Shayan Zadeh and Julie Fields
  10. How Brain Science Turns Browsers into Buyers
    to
    by Brian Clark, Derek Halpern, Roger Dooley and AK Pradeep
  11. Customers Are Irrational: Stop Fighting It
    to
    by Colin Shaw
  12. Brands with Benefits: Hooking Up with Good Deals
    to
    by Florent Peyre, John Caron, Sarah Fay and Tom Burgess
  13. Don't Just Sell Things: Change the World
    to
    by Cindy Gallop, Margaret Keene, Matthew Bishop and Neil Powell
  14. Big Business: The Future of Marijuana Journalism
    to
    by William Breathes and Patricia Calhoun
  15. How to Be Strategically Unlikeable Online
    to
    by Rohit Bhargava
  16. Building Digital Products with Passionate Users
    to
    by Dave Haynes, Farai Chideya and Suzanne Stefanac
  17. Data Breaches: Taking the Bull by the Horns
    to
    by Joe Ross, Joseph DeMarco, Monika Jedrzejowska, Michael Bruemmer and Terry Hemeyer
  18. En/Forced Femme: Sex Workers and Social Media
    to
    by Kitty Stryker

Boardroom

  1. Market Developers Meet Up
    to
    by Scott Miller
  2. Travel Writers Meet Up
    to
    by Sheila Scarborough
  3. The UX and UI Meet Up
    to
    by David DeMumbrum
  4. SEO Meet Up
    to
    by William Leake
  5. Social CRM Meet Up
    to
    by Rod Favaron
  6. Large Enterprise Social Media Professionals, Unite!
    to
    by Noah Kuttler
  7. Customer Experience Meet Up
    to
    by Sean McDonald
  8. Social Business Meet Up
    to
    by James Plesser
  9. Community Manager Meet Up
    to
    by Jenny Weigle
  10. Marketers Meet Up Presented by Marketo
    to
  11. Predictive Technology and Marketing Meet Up
    to
    by Michael Crider
  12. Tech PR Meet Up
    to
    by Josh Jones-Dilworth
  13. Link Builders Meet Up
    to
    by Paul May
  14. Graphic Designer Meet Up
    to
    by Christian Helms
  15. Brand Manager Meet Up
    to
    by Chad Beck

SXSW Interactive 2012

United States United States, Austin

9th–13th March 2012

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