Exec Editor, Mundo Contact
Valdir Ugalde is currently part of the Directive Board at Mundo Contact, a communication channel between companies and professionals from the ITC, Contact Center, CRM and Internet/Social Media industries in Latin America. Valdir is in charge of generating, supervising and editing the content of the Mundo Contact website, which includes the monthly electronic magazine bearing the same name. He also manages the content of the Mundo Contact blog. He has lead efforts to implement a Social Media strategy for Mundo Contact, including the development, promotion and continuous content generation for different social platforms. This has resulted in Mundo Contact’s recognition as one of the main sources of information for the ITC industry in Mexico and Latin America, with a strong presence in Social Media. Previous to Mundo Contact, Valdir worked as a consultant for Estadistica Aplicada and De la Riva, two of the major market research firms in Mexico. He also worked at the Strategic Planning area in FCB, an international advertising agency. Valdir has a Bachelors Degree in Communication from the Universidad Iberoamericana, and a Masters Degree in Media Planning from the Universidad Anahuac in Mexico City.