Scaling to Infinity: Dealing with Rocket Growth

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

5:00pm to 6:00pm (CST)

It's every engineers dream to work on a company that becomes one of the top 10 largest sites online. This group of panelists have done just that. From Twitter to Facebook to Yahoo! - these engineers, tech operations, and cloud computing specialists have seen it all and will discuss what it's like to scale the largest infrastructures imaginable. This session will discuss what it takes for a team of engineers to scale to an Internet Giant, how it's done, and what the best practices are for making it happen.

About the speakers

This person is speaking at this event.
Lee Holloway

Lead Engineer, CloudFlare

Lee is the lead software engineer at CloudFlare, and has his hands in everything we do. Before co-founding CloudFlare, Lee built other amazing high-availability, high-volume database platforms including Project Honey Pot. In his spare free time, Lee is learning Russian and teaching his son Linux. Lee holds a degree in Computer Science from the University of Santa Cruz. He is a software architect specializing in high-availability, high-volume databases including RegistryCompliance.com, Michigan’s Children’s Protection Registry and Walmart.com. He is also the co-founder of Project Honey Pot.

This person is speaking at this event.
Andrew Terng

Systems Engineer, Tumblr

This person is speaking at this event.
Jeremy LaTrasse

CTO, Message Bus

I've worked on 12 software and web startups in 18 years Serendipity landed me on Odeo and then twitter, taking me on a 4 1/2 year ride. I like to measure and iterate for performance and durability whatever I'm working on.

This person is speaking at this event.
Girish Patangay

Manager, Engineering, Facebook

Girish works on scaling software deployment and source code management systems at facebook. Before facebook, Girish worked at Yahoo! helping the Operations team scale automated server installs and inventory management.

This person is speaking at this event.
Jeremy Edberg

Reliability Architect, Netflix


Take collaborative notes on this session with hackpad


These speakers at previous events

19 attendees

  • Ben Firshman
  • Ben Kittrell
  • Dean Cruse
  • Lee Holloway
  • Jeremy Edberg
  • Jeremy
  • kacy fortner
  • Kim Hollenshead
  • Jon Lawrence
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Mike Metzler
  • Jason Lewis
  • @r4vi
  • Ryan King
  • Ryan Panchadsaram
  • scottackerson
  • Andrew Terng
  • Bora Celik
  • Justin P

11 trackers

  • Cam Bevis
  • Carson McDonald
  • Colin Schlüter
  • Dan Poynor
  • Patrick
  • Kevin S Prince
  • Kevin Smith
  • Markus Wegscheider
  • Sam Bao
  • Tom Insam 🎩
  • Mike Dunn

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 5:00pm6:00pm CST

Date Tue 13th March 2012


Ballroom BC, Austin Convention Center

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session