Leif to Bieber: The Web Has Changed Nothing

A session at SXSW Interactive 2012

  • Al McWilliams

Tuesday 13th March, 2012

5:00pm to 6:00pm (CST)

Let’s face it. Leif Garrett (1979) and Justin Bieber (2011) are the same thing. Both made music videos, both had photo spreads in Tiger Beat, and both look(ed) more like girls than boys. It’s the same marketing formula: brand, messaging and distribution.

This point/counter-point style presentation will discuss examples of how the formula for marketing success has largely remained unchanged over the past decades, despite the rapid introduction of new channels.

The presenters will challenge the audience to think critically about the role of the Internet (distribution channel) vs. the quality of the brands and the messages themselves, while focusing on the need for a “back to basics” approach to marketing and communications, regardless of channel or medium, online or offline. Come prepared to debate and open to having your perspective widened.

About the speakers

This person is speaking at this event.
Sara Meaney

Partner, Hanson Dodge Creative

This person is speaking at this event.
Al McWilliams

Officer, Quack!Media


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6 attendees

  • Logan Bazar
  • Dee Dee Swartz
  • Hans Watson
  • Seth Miller
  • Paul Lamere
  • Sara Meaney

3 trackers

  • Alex Schleber
  • angus wolf
  • Patricia Marinho

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Time 5:00pm6:00pm CST

Date Tue 13th March 2012


Capital Ballroom B, St David's Bethell Hall

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