Creating Relationships That Matter

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

9:30am to 9:50am (CST)

Successful business depends on successful relationships. While a social media strategy may contribute to success, it is never the primary reason for success or failure. Wherever you fall on the spectrum of many-to-many all the way to one-to-one, you need more than a social network. The interactions leading up to that “magical handshake” often occur behind the scenes, not on social media platforms. Converting contacts from your social network to your personal network creates the momentum that leads to lasting value. Better still, capitalizing on the orbital, or extended, networks of those in your personal network allows you to extend your reach beyond those whom you know to those whom you need to know…and those who stand to benefit from an awareness of you and what you have to offer. Organized, disciplined contact management that helps you make the most of the details you learn about people. In any field, those little details don’t mean a lot—they mean everything! Mike Muhney will share how to find opportunities to reach out to the people in your network—and the people in their networks—in ways that offer true value to others. He’ll provide practical tips on making your personal networks, well, personal.

About the speaker

This person is speaking at this event.
Mike Muhney

CEO & Founder, VIPorbit Software Intl Inc

Co-Founder & Co-Creator of ACT!, the product that created the entire Contact Management category. Now as CEO & Founder of VIPorbit, bringing Mobile Relationship Management combined with social media integration to the mobile world of smartphones and tablets.

Next session in Ballroom G

10am App Empire by Chad Mureta


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15 attendees

  • Anngelica
  • Independent George
  • Elissa Pate
  • guavalicious
  • Jason Reynolds
  • Juliana Nascimento
  • Kesah
  • Michiel Berger
  • Mike Muhney
  • Rui Piranda
  • Sandy Chang
  • Stephanie Ta
  • Taylor Wiegert
  • John Deisher
  • Zack Seuberling

11 trackers

  • Alan Botvinick
  • Andrea Genevieve
  • angus wolf
  • Brian Duggan
  • Emily Sandison
  • Jenn Howard
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Natalie Downe
  • Sarita Bhatt
  • Jeff SKI Kinsey
  • Vero Pepperrell

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Time 9:30am9:50am CST

Date Tue 13th March 2012


Ballroom G, Austin Convention Center

Session type

Book Reading

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