A Recipe for Success: A Blog, A Brand, A Business

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

3:30pm to 4:30pm (CST)

Writer of the award-winning blog, Cupcakes and Cashmere (and soon-to-be-published book under the same name), Emily Schuman shares how she got her start in blogging and how she turned it into a successful business. She explores the steps she took to building a trusted voice, creating a connection with her audience, establishing valuable partnerships, and how she inspires through authenticity.

About the speaker

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Emily Schuman

Creator, Cupcakes And Cashmere


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12 attendees

  • Independent George
  • Emily Schuman
  • Emily Sandison
  • guavalicious
  • Heidi Waldusky
  • James Ketchell
  • Jason Reynolds
  • Kristine McCormick
  • Sandy Chang
  • Sharon Foo
  • Tim Yuen
  • Society

8 trackers

  • Alan Botvinick
  • Andrea Genevieve
  • Andrew Ward
  • angus wolf
  • Marina Aubert
  • Crystal S. Zhao
  • dalprice
  • Nikolai Nolan

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Time 3:30pm4:30pm CST

Date Tue 13th March 2012


Driskill Ballroom, Driskill Hotel

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