Mobile Ads: Best Practices for the Music Industry

A session at SXSW Interactive 2012

  • John Bolton
  • Bobby Rosenbloum
  • Archie O'Connor
  • Jeff Roberto

Tuesday 13th March, 2012

3:30pm to 4:30pm (CST)

Navigating the mobile-digital music landscape is difficult at best. The growing number of mobile music providers who is focused on or struggle with - how to distribute, monetize, drive downloads, and engage in consumer behaviors. This session will feature insights from key stakeholders in the mobile music space, including service providers, managers, musicians, lawyers, and platform technologies. We will discuss pain points within this space and effective best practices to minimizing barriers. Music downloads to mobile phones is a $2.4 billion industry today and is expected to hit $5.5 billion by 2015 (Jupiter Research), yet the discourse between the stakeholders has yet to mature. Come join the conversation and be at the forefront of the mobile music revolution. This session is sponsored by InMobi.

About the speakers

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John Bolton

Head of Product, Muve Music

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Bobby Rosenbloum

Shareholder, Greenberg Traurig, LLP

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Archie O'Connor

Head of Business Dev, North America, InMobi

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Aaron Ray

Partner/Head of Digital, The Collective

Aaron Ray is a Partner in The Collective. He has worked at the highest levels in many different sectors of the entertainment industry. His experience includes the representation of film, television and music talent, Executive Producing, multi-media licensing, international media development, financing and sales, Producing, creation and exploitation of film franchises and intellectual property management. Aaron has successfully implemented all of his experience and knowledge into the digital space and is also leading The Collective‘s New Media efforts. Aaron came to The Collective in 2005 to create and maximize systems that would generate true assets within the company. Per The Collective’s vision, Aaron is also involved in strategies and platforms that leverage clients’ creative influence while maintaining ownership of their own content. Understanding and identifying the relationship between the consumer and the artist is a key to this success. Ultimately, all of The Collective’s clients will find their independence and options for success grow under this strategy. In addition to traditional client management, Ray oversees some of the largest and most powerful digital assets in the world including those of clients Linkin Park, Enrique Iglesias, Eddie Izzard, Slash, Big Boi, Plain White T’s and Staind. Not limited to existing communities or technologies, he is constantly developing new agendas in other areas of media consumption. Aaron continues his leadership and supervision as Chief Operating Officer of the world’s largest Horror destination, www.BloodyDisgusting.com – which was purchased as part of an ongoing acquisition strategy and is growing rapidly. Ray oversaw the launch of several “Number Ones” this year from best selling iPhone apps, singles, albums, tours, community management and aggregation systems on Facebook, YouTube and MySpace, international sales, branding deals and TV shows. Packaging together creative elements and structuring complex financial deals are among Aaron’s many strengths, as evidenced by the deal to re-launch the world’s largest story library, Time Inc. Studios.
Ray has Produced movies with Academy Award winning talent such as Harvey Keitel and Michael Douglas. Some of the other projects Aaron is currently involved with include the feature adaptation of Breaking The Bank (Producer), based off the popular article from Sports Illustrated Magazine. Ray is also producing the Broadway Musical version of the classic Bret Easton Ellis novel (and film) American Psycho, slated for 2012. In addition, Aaron also advises as the Chief Strategy Officer for RKO Pictures. Prior to joining The Collective, Aaron was the Founder and CEO of Nine Yards Entertainment, a production and management company that focused primarily on film and television development and managed the careers of notable actors and various award-winning writers and directors. Before launching Nine Yards Entertainment in 2001, Aaron served as Senior VP at The Firm. While at The Firm, Aaron managed clients ranging from multi platinum music clients, film, television and sports stars, while packaging and producing several projects including top-grossing franchise hits such as Big Momma’s House and Next Friday. Additionally, Aaron played a fundamental role with Michael Green in the identification, purchasing, repositioning and sale of the Pony apparel brand. Before joining The Firm, Aaron was Director of Development for Lynda Obst Productions, at FOX Studios. Aaron started his career at Gallin-Morey Associates.

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Jeff Roberto

Dir, Consumer Mktg, Shazam

At Shazam, Jeff is responsible for major consumer marketing initiatives, including driving customer acquisition, engagement, activity and retention through a wide variety of programs and partnerships. Jeff is based in Shazam’s Palo Alto, California office. Jeff has over 15 years experience in marketing, product and business strategy with consumer facing internet businesses/start ups, including Friendster, Roxio, Napster and Priceline.com.

Next session in Capital Ballroom B

5pm Leif to Bieber: The Web Has Changed Nothing by Sara Meaney and Al McWilliams


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5 attendees

  • EJ Lawless
  • Krishna Billy Brown
  • Mike Metzler
  • Mykel Mitchell
  • Aaron Ray

5 trackers

  • Alan Botvinick
  • Marko Karppinen
  • Oscar Llarena
  • Warren Zenna  / Zenna Consulting Group
  • Daniel Shaffer

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Time 3:30pm4:30pm CST

Date Tue 13th March 2012


Capital Ballroom B, St David's Bethell Hall

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