Fashion and the New Taste Graph

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

3:30pm to 4:30pm (CST)

Panel in the The Driskill's Citadel Room to be followed by a meet up at The Driskill Bar downstairs...

A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and curate styles. Soon we will see shoppers, retailers, brands, media outlets and blogs joining these services to curate photography, new products and news stories. We will explore how social curation is currently being used and its future impact on the taste graph.

SXSW: http://mrphe.us/SXtastegraph
Sched: http://mrphe.us/xHYJ6j
Lnyrd: http://lanyrd.com/spgwq
Plancast: http://plancast.com/p/8cic
Facebook: http://on.fb.me/xuGxQl

About the speakers

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Cannon Hodge

Mgr, Social Media, Bergdorf Goodman

Cannon Tekstar Hodge has been the Social Media Manager at Bergdorf Goodman since 2009. She manages all social media positions including 5th/58th - the Bergdorf Goodman Blog, Facebook, @bergdorfs on Twitter, The Swipe - the Bergdorf Goodman Tumblr page, Instagram, Hunch, Pinterest and Weibo. The Bergdorf Goodman social media presence has been followed by sites and publications such as The New York Times, Women's Wear Daily, Mashable and The Wall Street Journal. Ms Hodge joined the Bergdorf Goodman Special Events department in 2005. Prior to joining Bergdorf Goodman, Ms Hodge worked in the Copy department at Neiman Marcus Direct.

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Dave Surgan

Mgr, Digital Media Comm, Morpheus Media A Createthe Group Company

Dave Surgan manages Digital Media Communications between Morpheus Media and Createthe Group planning for some of the most prestigious brands in the world including IFC (Independent Film Channel), Marc Jacobs, Knoll, Hennessy, and Bottega Veneta. He tweets at @hamsandwich and maintains a NYC fried chicken blog.

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Rachel Tipograph

Dir, Global Digital & Social Media, Gap Inc

Rachel considered herself amongst the digerati since the moment she became an eBay power user at 13. Previous to joining Gap as Director of Global Digital & Social Media, she was a Strategist at Undercurrent, a digital strategy firm based in NYC, working with clients such as PepsiCo, Levi’s, GE and Disney. Rachel is a graduate of NYU where she studied Entertainment Business and New Media.

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Hilary Peterson

VP of Business Dev, Lyst

Hilary Peterson is the VP of Business Development for Lyst.com, a social shopping site that is changing the way people shop for fashion online. She began her career by bringing Hollywood Fashion Tape to Australia & New Zealand, and subsequently has worked on every side of the fashion industry. Hilary has also worked for DDB Worldwide doing Business Development Asia Pacific and has consulted on various branding projects for Estee Lauder, Waterford, and Omega to name a few.

This person is speaking at this event.
Elizabeth Canon

Founder, Fashion's Collective

Prior to starting Fashion’s Collective, Elizabeth was partner and director at a NYC-based interactive agency where she created digital strategies for top global fashion and luxury brands. Her passion for digital marketing compelled her to launch Fashion’s Collective as an open and independent resource. Based on the platform’s success, Elizabeth has spoken at TEDx in Bali, Casa della Creativita in Italy, Fashion 2.0 in Germany, and Luxury Interactive in New York. She is also the co-founder of the FashionForward event series, focused on education, innovation and leadership within the fashion industry.


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21 attendees

  • chloe gottlieb
  • Jasmine Trabelsi
  • Dave Surgan
  • Diana Hong
  • EJ Lawless
  • Elizabeth Canon
  • Taylor McKnight
  • Hilary Peterson
  • Jenny Davidson
  • jeremydaly
  • Juliana Nascimento
  • Nadine Long
  • martha kelly
  • Matt Biddulph
  • rachel tipograph
  • Rick Williams
  • Sandy Chang
  • Shaival Shah
  • Oscar Llarena
  • Tim Stock
  • Society

4 trackers

  • Beau
  • Joel Parr
  • Patricia Marinho
  • Superstylin*™

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Time 3:30pm4:30pm CST

Date Tue 13th March 2012


Citadel, Driskill Hotel

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