Tuesday 13th March, 2012
3:30pm to 4:30pm
It’s an age-old tale with social startups – sure, you have a product that people enjoy, but how are you going to make any money? While there’s always a business case for advertising revenue, many companies struggle with integrating advertising in a way that allows them to generate revenue without putting off their enthusiastic fan base. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience.
In this panel, Manny will draw on his experience creatively integrating online ads in social games and discuss practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.
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