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Are Free Customers Better Than Captive Ones?

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

3:30pm to 4:30pm (CST)

It is standard in business to talk about "acquiring," "capturing," "locking in," "owning" and "managing" customers as if they were slaves or cattle.In the Internet Age, shouldn’t we be free to set our own terms, control our own data, and even state the prices we are ready to pay—outside of any company's silo? And haven't free customers been a promise of free market as well as the Internet from the start?Doc Searls says yes. Doc co-authored The Cluetrain Manifisto, and his new book, The Intention Economy: When Customers Take Charge — due out in May 2012 from Harvard Business Review Press. He has also been working since 2006 with developers on tools for customer liberation, through ProjectVRM at Harvard's Berkman Center for Internet & Society.Some of those tools are now coming to market. But will they prove out? In "Are Free Customers Better Than Captive Ones?" Doc tackles that question and invites many more. Bring your own to what will prove to be a highly interactive session.

About the speaker

This person is speaking at this event.
Doc Searls

Chief Evangelist, Linux Journal

Doc Searls is co-author of The Cluetrain Manifesto, a business classic,
and author of The Intention Economy: When Customers Take Charge, due out in May from Harvard Business Review Press. He is also Senior Editor of Linux Journal, a fellow at the Center for Information Technology & Society at the University of California, Santa Barbara, and an alumnus fellow at Harvard's Berkman Center for Internet & Society, where he runs ProjectVRM, which coordinates development of tools for customer independence.

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Doc Searls at previous events

13 attendees

  • Anthony Stauffer
  • Björn Jeffery
  • Dana Oshiro
  • Darla Krusee
  • Dan
  • David Henderson
  • Doc Searls
  • Emily Sandison
  • Gui Ambros
  • Jeff Beckham
  • Juliana Nascimento
  • Marko Karppinen
  • Michiel Berger

4 trackers

  • Brian Duggan
  • Paul McAleer
  • Paul Beaulieu
  • Tom Insam 🎩

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When

Time 3:30pm4:30pm CST

Date Tue 13th March 2012

Where

Salon C, Hilton Austin Downtown

Session type

Solo

Session Hash Tag

#freedom

Short URL

lanyrd.com/spgxf

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Topics

Books by speaker

  • The Cluetrain Manifesto

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