Music 2.0: Engaging Fans with Mobile Social Apps

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

12:30pm to 1:30pm (CST)

In the intersecting worlds of music and social, how are startups and artists working together to enhance the music experience? By embracing mobile and social networks, bands are able to connect with their fans and interact with them directly. Companies like GroupMe, Mobile Roadie and GetGlue provide platforms for direct communication between fans and music labels, artists and festivals, fans use them to pull in info about their favorites and share the experience with their friends. During live events, mobile networking apps are helping people connect, coordinate plans and interact with their favorite musical personalities. By using technologies like these, artists and festivals can grow their fanbase, maintain loyalty and utilize a direct channel to provide relevant information to their fans, wherever they are, in real-time. These panelists will share their experiences working with music labels and how they went about building apps to provide consumers with the best music experience.

About the speakers

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Michael Schneider

CEO, Mobile Roadie

Michael is the CEO of Mobile Roadie, the leading mobile engagement platform where anyone can create iPhone or Android apps that stream video, audio, news feeds, sell digital content, merchandise, and more. Apps powered by Mobile Roadie include Madonna, The Beatles, Lady Gaga, Taylor Swift, Katy Perry, David Guetta, Dallas Mavericks, Harvard Law School, the San Diego Zoo, and the World Economic Forum. Partners include Ustream, Soundcloud, Livestream, and Songkick. MR powers over 2,000 apps with over 15 million end users. Based in LA, Michael has been the recipient of the numerous awards including Business Week's "Best Entrepreneurs under 25.”

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Steve Cheney

Head of Business Development, GroupMe

Steve Cheney is head of Business Development at GroupMe, where he manages mobile and brand partnerships across sports, television, live events and music – including ESPN, MTV, Showtime, Coachella, Lollapalooza, Bon Jovi, TicketMaster, and over 50 other marquee partners. Steve previously ran the mobile and consumer business at Integrated Device Technology, and has also worked in various finance and educational roles at companies such as Morgan Stanley and Kaplan. Steve also contributes for TechCrunch, and his writings have appeared in national publications such as CNN and The Wall Street Journal. He studied Electrical Engineering at UC Santa Barbara and has an MBA from Columbia University.

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Brenna Ehrlich

Sr Writer/Editor, O Music Awards, MTV Networks

Brenna Ehrlich is the Senior Writer/Editor for the O Music Awards, MTV’s new digital music awards show, as well as the show’s blog, the O Music Blog. She’s also the co-author of blog and book, Stuff Hipsters Hate, and a Netiquette columnist for CNN. Before coming to MTV, Brenna served as the Associate Editor of Media & Entertainment at Mashable.com, and, before that, Associate Editor of Heeb Magazine. She enjoys going to shows in illegal venues and talking to bands on Twitter.

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Glenn Miller

Digital Mktg Exec, Creative Artists Agency

Glenn Miller is a digital strategy and marketing executive at Creative Artists Agency (CAA), an entertainment and sports agency based in Los Angeles with offices in New York, London, Nashville, and Beijing. Miller conceives and implements strategic and creative digital marketing campaigns for CAA’s music and comedy clients. Miller joined CAA in 2009 from AEG Live, where he served as the Director of Interactive Marketing. While at AEG Live, he created local and national digital media techniques which ultimately led to more than $100 million in ticket sales. He previously worked as Director of New Media and Brand Licensing at Bill Silva Management.

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Matthew Thomas

Dir of Business Dev, GetGlue

Matt Thomas is the Director of Business Development at GetGlue. GetGlue is the leading social network for entertainment check-ins, with 2 million users who reach approximately 170 million people daily through Facebook & Twitter. Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations and exclusive rewards from GetGlue partners. He joined GetGlue in January of 2011 after 6 years at (Live Nation) LN. While at LN, Matt secured new content opportunities with the leading music companies for Instant Live and Live Nation Studios. At GetGlue, Matt runs development for music and has secured over 250 opportunities since his start in late January with artists such as, Beyonce, Elvis, American Idol, Queen, Selena Gomez and Rihanna.

Next session in Lone Star

3:30pm Forget Radio. Let Your Fans Market Your Music by Chris Mortimer, Sanjay Dholakia, Cyndi Lynott, Kevin Monty and David Bell


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14 attendees

  • Lucas Smolic
  • Brenna Ehrlich
  • Darla Krusee
  • EJ Lawless
  • Garrett Stettler
  • Glenn Miller
  • Matthew Thomas
  • Michael Schneider
  • Noah Sacksteder
  • Paul Lamere
  • roycifer
  • Steve Cheney
  • Zoren Shoeman
  • Tom Limongello

16 trackers

  • Andrea Hong
  • Claire Armstrong
  • Adam Terror Lindsay
  • Bryan Summersett
  • Benoit Zante
  • Gabrielle Haug
  • Geoff Kim
  • gregone
  • jason jercinovic
  • Johnson Cook
  • Juliana Nascimento
  • Patricia Marinho
  • Melissa Goldberg
  • Oscar Llarena
  • Warren Zenna  / Zenna Consulting Group
  • Daniel Shaffer

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Time 12:30pm1:30pm CST

Date Tue 13th March 2012


Lone Star, Omni Downtown

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