The Math That Matters in the Real-time Web

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

12:30pm to 1:30pm (CST)

“My real competition is 30 billion status updates,” PepsiCo Head of
Digital Shiv Singh has said of the challenge of being a brand in the
social space. Attention is the new bottleneck, and brands often adopt
counter-productive strategies to try and break through. They swear by
a certain time of day or spend an inordinate amount of time trying to
reach certain Twitter users deemed "influencers."

But what if there's something else at work in the massive flow of
information on Twitter? What if its not so much these so-called
"influencers" that propel a piece of information to major viral
broadcast, but the micro-networks and the aggregated interactions that
amass around them instead? Part case study of how massive spreads of
information and half how-to on the tools brands need to create and
manage micro-networks, this presentation will unlock that data
patterns on social that, when intelligently predicted and captured,
can be used to amplify the spread of a message on a grand scale.

About the speaker

This person is speaking at this event.
Gilad Lotan

VP R&D, SocialFlow

Gilad Lotan is the VP of Research and Development for SocialFlow, where he utilizes data driven approaches to draw insight and understanding from social streams. Previously, Gilad served as a program manager at Microsoft's FUSE labs. Past work includes 'Retweet Revolution', visualizing the flow of information during the 2009 #IranElection riots, an IJOC study investigating the relationship between mainstream media and social media and 'Engaging News Hungry Audiences Tweet by Tweet', an analysis of media Twitter audiences. Gilad has presented at TED, IXDA, Summit Series, ICWSM, HICCS and CHI.

Next session in Longhorn

3:30pm Let's Get Lost: Surprise in the Social Media Age by Chris Martin, Todd Pruzan, Bill Wasik and Eli Gwynn


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Gilad Lotan at previous events

21 attendees

  • Francesco D'Orazio
  • Adam Fraser
  • Amit Malhotra
  • Andrew Needham
  • Dominiek ter Heide
  • Dan Phiffer
  • Andre Nader
  • EJ Lawless
  • Gilad Lotan
  • Gui Ambros
  • Melissa Pepper, PRC
  • Michiel Berger
  • Moritz Stefaner
  • Seth Miller
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Mark Pors
  • Rohan Jayasekera
  • Ryan Panchadsaram
  • Sarita Bhatt
  • Tom Warmbrodt
  • Mike Dunn

10 trackers

  • Alan Botvinick
  • dalprice
  • liz teschler
  • Tim Henningsen
  • Katie Hollowell
  • Kirtan Patel
  • Steve Myers
  • Martijn Pannevis
  • Patricia Marinho
  • Jason Lewis

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Time 12:30pm1:30pm CST

Date Tue 13th March 2012


Longhorn, Omni Downtown

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