Facebook Credits: Not Just for Virtual Goods

A session at SXSW Interactive 2012

Tuesday 13th March, 2012

12:30pm to 1:30pm (CST)

Facebook Credits, the social network's virtual currency, at first was only used as a payment method for virtual goods in social games. However, with Facebook now that all Facebook Games exclusively use Credits for payments, more users are maintaining a balance of Credits, and more users want them. This has opened new business and marketing opportunities. Content owners can license streaming access or downloads of their content in exchange for Facebook Credits. Meanwhile, ecommerce companies can reward users with Credits for marking purchases or signing up for email lists. Representatives of companies pioneering the use of Facebook Credits outside of social games will discuss the current state of Facebook Credits and their typical uses, explain how virtual currencies are already disrupting several industries, and debate which types of transactions are the next to be changed by the emergence of a virtual currency that is in demand and cheap to distribute.

About the speakers

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Dean Alms

VP of Mktg, Milyoni

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Suchit Dash

Co-Founder & VP of Prod, Ifeelgoods

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Brittany Darwell

Lead Writer, Inside Facebook, Inside Network

Next session in Capital Ballroom

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9 attendees

  • Brittany Darwell
  • Dean Alms
  • AJ Glasser
  • Katie Hollowell
  • Kyle Wegner
  • martha kelly
  • Ryan Panchadsaram
  • Suchit Dash
  • Mikael Zackrisson

5 trackers

  • Alan Botvinick
  • Tim Henningsen
  • Kevin S Prince
  • Jon Lawrence
  • Patricia Marinho

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When

Time 12:30pm1:30pm CST

Date Tue 13th March 2012

Where

Capital Ballroom, Omni Downtown

Session type

Panel

Session Hash Tag

#NotVirtual

Short URL

lanyrd.com/spgzd

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