Content Is Currency: Content for Web & Mobile

A session at SXSW Interactive 2012

“Content is Currency: Developing Powerful Content for Web & Mobile” is the latest, most definitive book on web and mobile content development. Using the latest research, best practices and case studies, it is positioned to change the way companies everywhere view and value their website, mobile and social media content – forever. Come find out how you can dominate your market with compelling content that connects. “Jon Wuebben has done it again. Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why...and then how exactly to operationalize content marketing within your business, read this book!” - Joe Pulizzi, Founder, Content Marketing Institute

About the speaker

This person is speaking at this event.

Jon Wuebben

CEO, Content Launch

Jon Wuebben is the CEO of Content Launch, a web content development, strategy and marketing firm that provides content for hundreds of companies, digital agencies and web designers around the world. His new book, “Content is Currency: Developing Powerful Content for Web & Mobile”, was released in January, 2012 and published by Nicholas Brealy. Jon has spoken at the Online Marketing Summit, New Media Expo, Shop.org Annual Conference, Media Relations Summit and for many organizations and industry groups. Speaking topics include content marketing, social media strategy, mobile marketing, SEO copywriting and entrepreneurship. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".