Get Lucky: Putting Planned Serendipity to Work

A session at SXSW Interactive 2012

“Get Lucky” is a manual for serendipity: what it is, how it works, and how to put it to work for you. As the pace of change accelerates around our businesses and the sheer volume of information explodes, we're under incredible pressure to connect just in time with the people and ideas we need to thrive, even when we don’t know who they are or where they might be. This uncertainty isn’t a problem, however—it brings tremendous opportunities, but only if we embrace one of the most important drivers of success in the modern economy: serendipity. Serendipity isn’t an abstract, magical notion—it can be planned. Though we can’t know exactly when serendipity will strike, we can foster the conditions for it to occur early and often. Luck isn’t lucky—it's learnable. This session will show you how the world’s most admired businesses have applied the 8 essential skills of serendipity.

About the speakers

This person is speaking at this event.

Lane Becker

CEO, Inchvestor

I co-founded Get Satisfaction, a web startup that uses community to foster new methods of communication and collaboration between companies and their customers. Get Satisfaction is currently used by over 40,000 businesses across the globe, ranging in size from small startups to huge multinationals. Previously, I co-founded Adaptive Path, a user experience strategy, research, and design consultancy, known for, among other things, coining the technology terms "blog" and "ajax." While with Adaptive Path, I ran the consulting business and, as the creator of the New Ventures program, partnered with early-stage startup companies to provide them with support for their product ideation, design, and launch strategies. Now I've got a new thing. Ask me about it.