Deconstructing the Myth of Viral Video

Mitchell Reichgut is founder and CEO of Jun Group (www.jungroup.com), a premier social video company. The company’s distribution technology delivers millions of monthly user-initiated video views through an established and growing channel across social networks, mobile devices, premium content sitess and YouTube. Jun Group’s analytics dashboard, Voyeur, provides real-time insights into shares, Facebook “Likes,” tweets, ratings, comments and geographic data down to the state and town. Founded in 2005, Jun Group’s clients include Fortune 500 brands, major entertainment companies, and media agencies. Prior to founding Jun Group, Mitchell headed up the New York interactive division of Bates Worldwide Advertising. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person integrated unit, with clients such as Perrier, Moet & Chandon, and Warner-Lambert. Earlier, as Creative Director of the New York office of Think New Ideas, Mitchell supervised Web development for clients such as Budweiser, Chrysler, Sony, and Continental Airlines. A graduate of Boston University's College of Communications, Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite. Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he recently wrote and produced an online drama entitled Stream, starring Whoopi Goldberg.