Open Innovation: Millions of Us Solving Problems

A session at SXSW Interactive 2012

Monday 12th March, 2012

5:00pm to 6:00pm (CST)

Co-presentation from Dwayne Spradlin of InnoCentive & Jack Hughes of TopCoder, Inc., leaders in the open innovation market. Led by Jacob Ward of Popular Science magazine, the panel will discuss how open innovation and crowdsourcing can transform your business, either through a breakthrough ‘eureka‘ idea or continuous and incremental improvement of a product or service. Find out what companies from Netflix to NASA to Toyota have gained from putting their biggest challenges out in front of the general public, and how you can do the same. This practical and candid conversation will uncover the key issues you need to address when incorporating open innovation communities into your own business plans, and how professional problem-solving communities will evolve in the coming years.

About the speakers

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Dwayne Spradlin

Pres & Chief Exec, Innocentive

Dwayne Spradlin serves as President & CEO of InnoCentive, the pioneer in open innovation and crowdsourcing. Previously he has served as President of Hoovers Online, President and COO of StarCite Inc., Senior Vice President at VerticalNet Inc., and Director at PriceWaterhouseCoopers, where he spent ten years delivering technology and strategy solutions to Fortune 500 clients. He is frequently interviewed and has been featured on CNBC, ABC, NPR, and BBC and quoted in the Economist, BusinessWeek, The New York Times, and many other journals and periodicals. In April 2011, Dwayne and co-founder of InnoCentive Alph Bingham co-authored the groundbreaking book, The Open Innovation Marketplace, published by FT Press. Dwayne holds a BA in Applied Mathematics as well as an MBA from the University of Chicago. He lives in Southlake, TX with his wife and three children.

This person is speaking at this event.
Jacob Ward

W Coast Bureau Chief, Popular Science

This person is speaking at this event.
Jack Hughes

Chairman & Founder, TopCoder Inc

Jack Hughes is founder and chairman of TopCoder, Inc., and is a pioneer and expert in the field of open innovation and its application to the discipline of software development. He is an authority on competitive collaboration in transparent enterprise systems amongst global virtual communities.
Founded in 2001, TopCoder's mission has been to create mechanisms for learning, skills mastery and opportunity through online social and professional community.
Central to the TopCoder model is a large community of highly skilled digitally creative individuals who embrace transparent competition and collaboration.
TopCoder's innovative management processes and culture have been the subject of recent studies and research by Harvard Business School, MIT and London Business School among others. Hughes holds and is co-author of a number of patents relating to software development methodology.
Hughes is a serial entrepreneur in the field of software development. He holds a Bachelor of Science degree in computer science from Boston College. He has been a board member of the Christopher & Dana Reeve Foundation since 2001 and is currently serving as Chairman of the Board of Directors.


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7 attendees

  • Clemens Brandt
  • Gui Ambros
  • Dwayne Spradlin
  • Jenn Gustetic
  • Jerry Knaus
  • Marc Blanchard
  • Jacob Ward

5 trackers

  • Cam Bevis
  • Nathan Heskew
  • Patricia Marinho
  • Goody
  • Sandra Marshall

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Time 5:00pm6:00pm CST

Date Mon 12th March 2012


Salon H, Hilton Austin Downtown

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Books by speaker

  • The Open Innovation Marketplace

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