The $100 Startup

A session at SXSW Interactive 2012

Monday 12th March, 2012

5:00pm to 5:20pm (CST)

In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.

About the speaker

This person is speaking at this event.
Chris Guillebeau

Publisher, The Art of Non-Conformity

Next session in Ballroom G

5:30pm Digital Leaders Are Made, Not Born. But How!? by Erik Qualman


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20 attendees

  • Will Leverett
  • annie smidt
  • Katie Sunstrom
  • Chris Guillebeau
  • Scott Nixon 🦄
  • Clemens Brandt
  • David Padilla
  • Eli Saldivar
  • erwin blom
  • Hadiyah Mujhid
  • Miki Johnson
  • HireStarter
  • Jason Reynolds
  • Leanne Pittsford
  • Nadine Long
  • Nicole Hennig
  • Erika Napoletano
  • Stephen R. White
  • Tom Nagle
  • Carlos Tornell

12 trackers

  • Alan Botvinick
  • angus wolf
  • Anna Manasova
  • Bryan Summersett
  • Emily Sandison
  • James Parton
  • Justin Shreve
  • Kevin S Prince
  • Play My Survey
  • Sam Bao
  • Todd Sattersten
  • Tom Warmbrodt

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Time 5:00pm5:20pm CST

Date Mon 12th March 2012


Ballroom G, Austin Convention Center

Session type

Book Reading

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Books by speaker

  • The $100 Startup
  • The Art of Non-Conformity

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