Connecting with Your Future Customers, the Net Gen

A session at SXSW Interactive 2012

Monday 12th March, 2012

4:15pm to 4:30pm (CST)

Calling all marketers: we know it’s key to know how to reach the brains of the future, the social savvy net generation (the millennials). Millennials influence their friends or “followers” into buying decisions, or “what’s cool”. Actually you may not think so, but teens know marketing very well, and if they like an advertisement or funny commercial – they instantly love the brand and become ambassadors or advocates by promoting it to their friends, and so on. 93% of teens and young adults go online. They consume so much media, almost 11 hours of it a day! Social media plays a big role in where kids spend their time online, so we will use other brands as examples proving how they connect and engage their fans over such networks. We’ll also take a look at current trends and analyze many successful branding and marketing campaigns that are well liked by myself and other kids. Learn the demographics of the future customers, their consumer behaviors, tips to implement for any business along with best practices, what millennials expect from businesses like authenticity, how they interact with brands, & why they like marketing campaigns. Learn all of this from a 14-year-old with an innate sense of social media and technology offering an unusual, unique perspective.

About the speakers

This person is speaking at this event.
Lane Sutton

Social Media Coach, Lane Sutton Social Media Coaching

15-year-old Social Media Coach, Digital Native, Entrepreneur, Kid Critic, Speaker, and Blogger. Lane Sutton is a 15-year-old young entrepreneur who has grown up with technology and social media. He is a Social Media Coach for diverse types of businesses. He helps companies grow their online social media presence to build their brand's customer base showing the importance of the social media revolution of how it affects their business. CNN, Forbes, The Wall Street Journal, The Week magazine, The Boston Globe, The Young Icons, and New England Cable News, among other media outlets have all profiled Lane as the kid to watch. Lane can be found connecting on Twitter, @LaneSutton where he creates conversations, and shares content by building up his personal brand with over 4500 followers. He regularly speaks to conventions, corporations, business professionals, college students (both undergraduates and post-graduates) about the business of social media, reaching the younger generation of customers, online privacy, and inspiring fellow youth to follow their passions in the entrepreneurial world. Many people seek Lane's fresh unique youth perspective on marketing, millennials, social media, technology and business. He will be graduating in his high school's Class of 2015, and serves as Class Treasurer.

This person is speaking at this event.
Lane Sutton

Social Media Coach, Digital Native, 15 years old

Next session in Room 10AB

5pm [Cancelled] Mobility Aids, and Their Future in Healthcare


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14 attendees

  • Andy Donner
  • Lucas Smolic
  • chloe gottlieb
  • Scott Nixon 🦄
  • Janice Suter
  • jeremydaly
  • Lane Sutton
  • Lane Sutton
  • Patricia Marinho
  • Jeff Putthoff, SJ
  • Stephanie Ta
  • Todd Nolley
  • Carlos Tornell
  • John Deisher

5 trackers

  • Andrea Genevieve
  • Bryan Jones
  • Leigh Muzslay Browne
  • Mercedes Gray
  • Alex Watson

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Time 4:15pm4:30pm CST

Date Mon 12th March 2012


Room 10AB, Austin Convention Center

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