It's Not News, It's Business

A session at SXSW Interactive 2012

Monday 12th March, 2012

3:30pm to 4:30pm (CST)

Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.

About the speakers

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Justin Ellis

Asst Editor, Nieman Journalism Lab

Justin Ellis is an assistant editor at the Nieman Journalism Lab at Harvard University, where he writes about innovation and the future of media. A former columnist, blogger and podcast host, he began as a reporter covering local government and later covered the inauguration of President Barack Obama. Justin is an award-winning journalist whose reporting has appeared in newspapers, magazines and TV stations in the Midwest and New England. He has served as a fellow at the Knight Digital Media Center and researcher at Investigative Reporters and Editors. Originally from Minnesota, Justin is a graduate of the University of Missouri and currently lives in the Boston area

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Justin Ferrell

Dir of Digital, Mobile & New Prod Design, The Washington Post

Justin Ferrell is a Knight journalism fellow at Stanford on leave from The Washington Post, where he was the director of digital, mobile & new product design. Justin joined The Post in 2004 and has held a variety of positions in print and digital. He's a frequent speaker on digital storytelling, has won several Society for News Design awards and designed the investigative project "Angler: The Cheney Vice Presidency," which won the 2008 Pulitzer Prize for National Reporting. Most recently, he led a team responsible for the site, editorial and product design of washingtonpost.com; design of the company's mobile site; and its applications for iOS and Android.

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Ann Friedman

Exec Editor, GOOD Magazine

Ann Friedman is the executive editor of GOOD magazine and the curator of LadyJournos!, a website that highlights the work of women journalists. Prior to that she was deputy editor of The American Prospect and one of the editors of Feministing.com.

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Colin Raney

Design Director, IDEO

Colin Raney is a Design Director and Location Lead for IDEO Boston. Colin specializes in designing and developing new business ventures and growth opportunities. These efforts helped to pioneer a new discipline within IDEO known as Business Design. Through the design of experiences, services and businesses, he's helped clients across a range of industries (including consumer technology, retail, CPG, finance, education, automotive, and robotics.)

Next session in Capitol A-D

5pm Snackable Content: Working in a Bite-Sized Future by Brad Cohen, Cassondra Schindler, Dean McBeth, Todd Ames and Marshall Kirkpatrick


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20 attendees

  • ann friedman
  • Aparna Mukherjee
  • Bud Caddell
  • Colin Raney
  • erwin blom
  • Michael Paull
  • Gianfranco Chicco
  • Justin Ferrell
  • Jonathan Kitchen
  • Justin Ellis
  • Andrew Huff
  • Paul M. Davis
  • Phoebe Connelly
  • Pia Kalischer
  • Renda Morton
  • Stephan Ritter
  • Tasneem Raja
  • Martin Thörnkvist
  • Tom Hulme
  • Mikael Zackrisson

5 trackers

  • Alan Botvinick
  • Guthrie Dolin
  • Cath Richardson
  • Alex Watson
  • Tyson Evans

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Time 3:30pm4:30pm CST

Date Mon 12th March 2012

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