The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.
Exec Editor, Mundo Contact
Valdir Ugalde is currently part of the Directive Board at Mundo Contact, a communication channel between companies and professionals from the ITC, Contact Center, CRM and Internet/Social Media industries in Latin America. Valdir is in charge of generating, supervising and editing the content of the Mundo Contact website, which includes the monthly electronic magazine bearing the same name. He also manages the content of the Mundo Contact blog. He has lead efforts to implement a Social Media strategy for Mundo Contact, including the development, promotion and continuous content generation for different social platforms. This has resulted in Mundo Contact’s recognition as one of the main sources of information for the ITC industry in Mexico and Latin America, with a strong presence in Social Media. Previous to Mundo Contact, Valdir worked as a consultant for Estadistica Aplicada and De la Riva, two of the major market research firms in Mexico. He also worked at the Strategic Planning area in FCB, an international advertising agency. Valdir has a Bachelors Degree in Communication from the Universidad Iberoamericana, and a Masters Degree in Media Planning from the Universidad Anahuac in Mexico City.
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