Europe Is Different, so Adapt Your Strategy!

A session at SXSW Interactive 2012

Monday 12th March, 2012

12:30pm to 1:30pm (CST)

Nowadays, everyone seems to be focused on China as the worlds 'next' market. However, the European Union has a larger combined economy than the US, with the largest markets within it being Germany, France, the UK and Italy. With European social media use dominated by Facebook, you might assume that the an identical platform allows for easy application of US-focused social media marketing approaches to the countries of the EU.

It couldn't be further from the truth - From tonality, to the willingness to share, to the topics of data security and privacy: In terms of being social online, Europe is different from the US. And Europe is different from Europe. Therefore: adapt your measures! If you want to successfully market your brand and products on a pan-European level – this is the session you need to attend!

About the speaker

This person is speaking at this event.
Bastian Scherbeck

managing director, We Are Social Deutschland GmbH

Next session in Salon D

3:30pm Your Technology and the Conflict in Congo by Sarah Fretwell


Take collaborative notes on this session with hackpad


8 attendees

  • Anngelica
  • EJ Lawless
  • Jerry Knaus
  • Jason Sew Hoy
  • Kevin Planovsky
  • Mike Metzler
  • Stephanie Ta
  • Bastian Scherbeck

4 trackers

  • Alan Botvinick
  • gregone
  • Powen Shiah
  • Tom Warmbrodt

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Mon 12th March 2012


Salon D, AT&T Conference Center

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session