Monday 12th March, 2012
3:30pm to 4:30pm
My new book, The End of Business as Usual, will set the stage for a passionate and engaged conversation March 2012.
SXSW is a celebration of culture, art, innovation, and vision. What if the world of business prioritized the same pillars? What if everyday consumers become the cogs in the business machine?
What better way to celebrate than with a special guest?
Smashing Pumpkin's Billy Corgan will join me on stage to discuss "No More (Music) Business As Usual." It's an inside look of how Billy Corgan and The Smashing Pumpkins are shaking things up.
We'll discuss key themes from the new book as it relates to the music industry. The focus will be on changing the methods that artists use to deliver music by re-inventing new systems that can work hand in hand with the art they created. The goal will be to put the art of music back to the forefront by ignoring the continual need of the music industry to standardized systems to promote and sell music in an era of constant change.
Billy will discuss how social media and technology have played a significant role in his recent releases such as TBK, the launch of the SPRC, and his future release Oceania.
Guitarist/Singer/Songwriter, Smashing Pumpkins
Billy Corgan has been the principal architect behind the Smashing Pumpkins since he formed the alternative rock group in Chicago in 1987. Their debut album Gish broke the group onto the national scene and their second album Siamese Dream is an alt-rock cornerstone. 2012 will see the EMI reissue campaign continue, the development of the Smashing Pumpkins Record Club and the much anticipated new album Oceania.
Principal, Altimeter Group
Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.
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