Crowdsourced Creative: Friend to Advertising?

A session at SXSW Interactive 2012

Monday 12th March, 2012

12:30pm to 1:30pm (CST)

Perhaps no segment of interactive marketing is as provocative as crowdsourcing, a rapidly emerging approach to media creation that can cut traditional production costs by as much as 90% and is having profound effects on in-house and agency marketers alike. Hear pros and cons and see real-life examples, case studies, and lessons from the perspectives of leading global brands, agencies and crowdsourcing production companies on how the crowd is going mainstream and what it could all mean to you. Joining Neil will be Robb Miller, Director of Marketing for Site Content, Dell.com.

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Neil Perry

Pres, Poptent Inc

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20 attendees

  • Alla Gonopolsky
  • Andrew Needham
  • Anngelica
  • Bryce Peterson
  • chloe gottlieb
  • Rocco Stallvord
  • Dee Dee Swartz
  • Lacey
  • guavalicious
  • James Ketchell
  • jeremydaly
  • Jason Sew Hoy
  • john steward
  • Seth Miller
  • neilperry
  • Rahul Sabnis
  • Susanna Leighton
  • John Breton
  • Todd Nolley
  • Carlos Tornell

9 trackers

  • Alan Botvinick
  • Marina Aubert
  • barrett michael
  • Mike Cooper
  • Dan Poynor
  • Patricia Marinho
  • Ross Gebhart
  • Samantha Warren
  • Sarita Bhatt

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Time 12:30pm1:30pm CST

Date Mon 12th March 2012


Assembly Room, InterContinental Stephen F. Austin

Session type

Core Conversation

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