Add an eventBeing Considered Obsolete Is Awesome
A session at SXSW Interactive 2012
Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.
About the speaker
This person is speaking at this event.
Chief Online US, Lomography
Alexandra is a Cupertino born, NYC resident that manages the Online Department and Customer Service at Lomography in the US. She also runs the sales, strategy, marketing, brand partnerships and business development. She pickles things, eats like a fat 12 year old boy and loves the internet.
Next session in Capital Ballroom A
3:30pm What's So [Bleeping] Hard About Social ROI? by Craig Daitch, Eric Swayne, Liz Strauss, Petri Darby and Matt Ridings
13 attendees
7 trackers
Coverage of this session
Audio12-INT-Being_Considered_Obsolete.mp3 (audio.sxsw.com)
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