Secrets to User-Centric Social Experience

A session at SXSW Interactive 2012

Monday 12th March, 2012

11:00am to 11:15am (CST)

People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.

About the speaker

This person is speaking at this event.
Jack Jokinen

Client Engagement, Dachis Group

At Dachis Group, I work to expand and lead the strategic partnerships of the company, focusing on consulting and business development.

Next session in Texas Ballroom 4-7

11:15am 5 Reasons You Should Stop Investing in Facebook by Niki Weber


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15 attendees

  • Alan Sawyer
  • Marina Aubert
  • Emily Sandison
  • Gui Ambros
  • Jared Chism
  • jeremydaly
  • Jeremy
  • Jack Jokinen
  • Charles Klein
  • Jeff Putthoff, SJ
  • Sandy Chang
  • Sarita Bhatt
  • Saul Cozens
  • Lora Schaeffer
  • Mary Beth Faccioli

8 trackers

  • Alan Botvinick
  • todd elliott
  • jason jercinovic
  • Mercedes Gray
  • Jon Lawrence
  • Mark
  • Patricia Marinho
  • Paul Beaulieu

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Time 11:00am11:15am CST

Date Mon 12th March 2012


Texas Ballroom 4-7, Hyatt Regency Austin

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