Monday 12th March, 2012
11:00am to 11:15am
People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.
Client Engagement, Dachis Group
At Dachis Group, I work to expand and lead the strategic partnerships of the company, focusing on consulting and business development.
11:15am 5 Reasons You Should Stop Investing in Facebook by Niki Weber
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