Building Digital Products with Passionate Users

A session at SXSW Interactive 2012

Monday 12th March, 2012

11:00am to 12:00pm (CST)

Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.

Other than your mom, you don’t have any one using it.

You probably forgot the most important ingredient: passionate users

This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.

About the speakers

This person is speaking at this event.
Dave Haynes

VP Business Dev, SoundCloud

Dave Haynes is VP Business Development for SoundCloud, the leading audio platform that allows anyone to capture, record and share their sounds over the web. With over a decade’s experience in the music industry, Dave currently works at the forefront of the latest trends in digital music. As well as his work for SoundCloud, he is the organiser of the OpenMusicMedia and Music Hack Day events that take place across the world. He was listed as one of UK’s Young Music Entrepreneurs in 2010 and is a frequent speaker at various events from TEDxCardiff to SXSW.

This person is speaking at this event.
Farai Chideya

Advisor, Etsy Inc

Farai Chideya is a broadcast journalist; author of four books; blogger at Farai.com; and advisor to Etsy.

This person is speaking at this event.
Suzanne Stefanac

Recent Director, Digital Content Lab, AFI Digital Content Lab

Suzanne Stefanac has been a chemist, music critic, technology journalist, website pioneer (launched Macworld Online in 1995 and Quincy Jones' We Are the Future website in 7 language in 2004), TV show-runner (executive producer of MSNBC's hour-long, nightly THE SITE), interactive TV entrepreneur (co-founder, RespondTV), innovation lab director (AFI Digital Content Lab), festival producer (AFI DigiFest), industry leader (chair, Interactive Media Emmy Awards Working Group, 2006-2011), writer (Dispatches from Blogistan, Act Like Nothing's Wrong, Bringing Design to Software, dozens of magazines), speaker (Digital Hollywood, SXSW, Sundance, MIPTV, Picnic, TVOT, X|Media Lab, CES, NAB keynote), and emerging media strategist (your company name here). Suzanne believes that storytelling is at the heart of all human endeavor.

Next session in Capital Ballroom B

12:30pm Data Breaches: Taking the Bull by the Horns by Michael Bruemmer, Joe Ross, Joseph DeMarco, Terry Hemeyer and Monika Jedrzejowska


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28 attendees

  • Francesco D'Orazio
  • Breda Doherty
  • Clemens Brandt
  • Rocco Stallvord
  • Dave Haynes
  • David Henderson
  • Emily Sandison
  • Farai Chideya
  • Todd Bradley
  • Gui Ambros
  • Iain Mullan
  • James Parton
  • Matthew Hawn
  • Kesah
  • Kim Hollenshead
  • Lalai
  • LekanB
  • Nadine Long
  • Magnolia Box
  • Michiel Berger
  • Nicole Hennig
  • paula
  • Sands Fish
  • suzanne stefanac
  • Theba
  • Martin Thörnkvist
  • allison green
  • Bora Celik

11 trackers

  • Alan Botvinick
  • Andrea Genevieve
  • Marina Aubert
  • Dave Merwin
  • Sylvain Carle
  • Katie Hollowell
  • Jon Lawrence
  • Jason Lewis
  • Rosemary O'Neill
  • Andrew Hawn
  • Todd Budnikas

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Time 11:00am12:00pm CST

Date Mon 12th March 2012


Capital Ballroom B, InterContinental Stephen F. Austin

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