Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.
VP Social Business Evangelism & Sales, IBM
Sandy Carter is a recognized leader in social business, a best selling author, and one of the most influential women in Web 2.0 technology. As IBM Vice President, Social Business Evangelism and Sales, she is responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity. Her numerous industry awards include: "Brand Leader of the Year" from the World Brand Congress, "Top 10 in Social Media" from Altimeter Group and Fast Company's "Most Influential Women in Technology." She was also named one of "The Top 25 Social Business Leaders..." . She is an avid social business evangelist, blogger, and twitterer. She holds an MBA from Harvard and a Bachelor of Science degree in math and computer science from Duke University.
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