Big Business: The Future of Marijuana Journalism

A session at SXSW Interactive 2012

Sunday 11th March, 2012

6:30pm to 7:30pm (CST)

Gawker says William Breathes, the nation’s first medical marijuana critic, has the “best job in journalism,” which may be why he’s been featured by the New York Times, CNN and The Daily Show. Meet him at our panel about how to cover the medical marijuana industry. Breathes and Patricia Calhoun, editor of the Westword, are based in Denver, Colorado, the Wild West of “MMJ,” where there are more dispensaries than Starbucks'. We'll show you how to report on and earn revenue from the medical marijuana industry in your community in a way that's useful to all involved. We'll share advice about handling MMJ politics, culture and how the multi-million dollar industry sprang up around it. And yes, how to cover pot culture without pandering. MMJ still remains a taboo subject for the old guard of journalism, who at best cover pot with a wink and a nod. And finally, we'll talk about being a pot critic – which may not always be the best job in journalism, but it sure beats writing obits.

About the speakers

This person is speaking at this event.
William Breathes

Medical Marijauan Critic, Village Voice Media/Denver Westword

William Breathes is the pot pen name for Denver Westword's medical marijuana dispensary critic. Since November 2009 when he was selected to be the first dispensary critic in the nation, he's been bringing weekly reviews of medical marijuana centers and the products they sell to Westword's online readers in his Mile Highs and Lows blog. Much like a restaraunt critic, he does his job anonymously (hence no photo) helping Colorado medical marijuana patients distinguish between high-end medical centers and shops that feel more like a college kid's dorm room. Through the use of social media networking and constantly being on top of the medical marijuana community news in Colorado, Breathes has also helped make Westword the first source for medical cannabis news, information, culture and opinion in the state.

This person is speaking at this event.
Patricia Calhoun

Editor, westword


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4 attendees

  • patricia calhoun
  • Dee Dee Swartz
  • Tasneem Raja
  • Will Breathes

5 trackers

  • Beau
  • Dr. Michele Ross
  • Joëlle Eid
  • Joel Parr
  • Samantha Warren

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Time 6:30pm7:30pm CST

Date Sun 11th March 2012


Capital Ballroom B, InterContinental Stephen F. Austin

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