Why Mobile Apps Must Die

A session at SXSW Interactive 2012

Sunday 11th March, 2012

5:45pm to 6:00pm (CST)

Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.

This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.

This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.

This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.

About the speaker

This person is speaking at this event.
Scott Jenson

Creative Dir, frog design

As frog's Creative Director, Scott Jenson was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton. After that, he was a freelance design consultant for many years, then director of product design for Symbian, and finally managed the mobile UX group at Google. You can follow frog Creative Director Scott Jenson on Twitter @scottjenson.

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54 attendees

  • carrie
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  • aaron hite
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  • Mark
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  • Scott Jenson
  • Alex Sexton
  • Travis Waggoner
  • Todd Budnikas
  • Vincent Battaglia
  • Sebastian Gerhard

55 trackers

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  • Larisa Chavarria
  • Steven Rogers
  • Tantek Çelik
  • Susan Weinschenk PhD
  • Jerome Schmitt
  • Tom Morris
  • Ben Combee
  • Warren Zenna  / Zenna Consulting Group

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Time 5:45pm6:00pm CST

Date Sun 11th March 2012


Texas Ballroom 4-7, Hyatt Regency Austin

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