Creative Leadership: Reimagine the Design Process

A session at SXSW Interactive 2012

Sunday 11th March, 2012

4:00pm to 4:15pm (CST)

Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a fantastic design out the door can feel like herding cats. What’s a design leader to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but a living emergent system (like a cloud) to be exposed, evaluated and iterated.

About the speaker

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Sarah B Nelson

Principal, Tapir & Tine

Sarah B. Nelson (@sarahbeee) is the Chief Instigator and Igniter of Passions at Tapir & Tine. Tapir & Tine helps organizations transform from process followers into design leaders through disruptive training, coaching and facilitation. Sarah has tested her ideas on the ground, developing product strategies, digital experiences, and practice development frameworks for clients such as Nike, The Metropolitan Opera, United Airlines, Skype, Vanguard Funds, PayCycle, Zappos, Intel, and The Yerba Buena Center for the Arts. Sarah has led teams at Adaptive Path, Hot Studio, and holds a Master of Design Methods (MDM) from the Institute of Design in Chicago.

Next session in Texas Ballroom 4-7

4:15pm Design for Your Audience Not for Yourself by Tom Censani


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Sarah B Nelson at previous events

17 attendees

  • Anngelica
  • todd elliott
  • Cindi Ramm
  • Harmesh Chauhan
  • Alden Hopkins
  • jeremydaly
  • Jeremy
  • Kevin M. Hoffman
  • matlyles
  • Samantha Warren
  • Sarah B. Nelson
  • Susanna Leighton
  • Theba
  • Todd Budnikas
  • toft
  • Z. Bryant

20 trackers

  • Alan Botvinick
  • adilwali
  • Anna Uleander
  • Bill DeRouchey
  • Keith Chu
  • dalprice
  • danethurber
  • Dan Poynor
  • Jen Simmons
  • Jerrod Enders
  • Daniel Hansson
  • Jeremy Caudle
  • mike kuzin
  • Patricia Marinho
  • Paul McAleer
  • Ryan Berg
  • Sandra Marshall
  • Yesenia Sotelo
  • tim deSilva
  • Audrey Vaughn

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Time 4:00pm4:15pm CST

Date Sun 11th March 2012


Texas Ballroom 4-7, Hyatt Regency Austin

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