Sunday 11th March, 2012
3:30pm to 4:30pm
Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.
As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.
If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.
VP, Mktg Science, Critical Mass
Built from scratch, deployed and manage the Marketing Science line of business for Critical Mass. Built and continued leadership of a cross office/country department of 25+ employees and growing. Building and managing comprehensive measurement programs globally across multiple channels. Strategic leadership, business and team management. Team harmonizer and process developer. Gifted at complex systems and methodology design and deployment to evaluate the success of performance of marketing channels and their impact on in-store and online sales.
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