F**k Privacy: Neuromarketing Is the Web's Future

A session at SXSW Interactive 2012

Sunday 11th March, 2012

3:30pm to 4:30pm (CST)

Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.

As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.

If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.

About the speakers

This person is speaking at this event.
Shaina Boone

VP, Mktg Science, Critical Mass

Built from scratch, deployed and manage the Marketing Science line of business for Critical Mass. Built and continued leadership of a cross office/country department of 25+ employees and growing. Building and managing comprehensive measurement programs globally across multiple channels. Strategic leadership, business and team management. Team harmonizer and process developer. Gifted at complex systems and methodology design and deployment to evaluate the success of performance of marketing channels and their impact on in-store and online sales.

This person is speaking at this event.
Joseph Carrabis

Founder & CRO, NextStage Global

Next session in Assembly Room

5pm Personal Identity Management: Why It Matters by Fatemeh Khatibloo


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17 attendees

  • Alex Stern
  • Benjamin Truyman
  • Blascopia
  • bradhinson
  • Christian Wigren
  • Gustavo Diamantino
  • Heidi Waldusky
  • jeremydaly
  • Joseph Carrabis
  • Kyle Wegner
  • Michael Moyer
  • morgan s. delk
  • Nicholas Oliver
  • Play My Survey
  • shainaboone
  • Todd Nolley

10 trackers

  • Alan Botvinick
  • David Benardo
  • Paul Duncan
  • liz teschler
  • Glyn Povah
  • Juliana Nascimento
  • Lora Kolodny
  • Monica Bercea
  • Steve Myers
  • Patricia Marinho

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Time 3:30pm4:30pm CST

Date Sun 11th March 2012


Assembly Room, InterContinental Stephen F. Austin

Session type

Core Conversation

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