The Secret Path to Success in Online Video

A session at SXSW Interactive 2012

Sunday 11th March, 2012

12:30pm to 1:30pm (CST)

There is a clear path to success with online video, but it's counter to conventional wisdom and everything you've learned about traditional media. Learn from the best in the business how producers are creating sustainable series, growing audiences and brand so they can hire staffs and production companies to support them and become the new media mogul. The answers to how and why they do this, and succeed, will surprise you.

About the speakers

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Burnie Burns

Founder, Rooster Teeth

Burnie Burns is a filmmaker best known as the creator of the ground breaking series Red vs Blue, currently in its tenth season and the internet's longest running series. Debuting in 2002, Red vs Blue quickly became a mainstay of the online video industry. Burns was a SXSW Keynote Speaker in 2006, focusing on what he predicted was a "coming war" between access providers and content creators. He resides in Austin, TX where he manages the daily operations of his company, Rooster Teeth Productions.

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Barry Blumberg

Pres, Smosh/Alloy Digital

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Dina Kaplan

Co-Founder, blip.tv

Dina Kaplan is co-founder of Blip, the place for the best original series of the web. Blip was founded in 2005 by members of the videoblogging community and now hosts and distributes thousands of original series, attracting more than 300 million video views a month. Dina ran operations at Blip, including finance, business development and HR. In this role, she oversaw finance and accounting functions, including managing the company’s P&L and financial statements for the Board. As head of business development, she forged distribution partnerships with Google, Yahoo!, NBC, Verizon FiOS, Sony and AOL. She also oversaw public relations and marketing for the company, including brand development and strategy. Blip’s mission is to make independent series scalable and profitable. The company runs advertisements from Fortune 500 companies on Blip series and splits ad revenue with producers 50/50. Before Blip, Dina was an Emmy-award winning television news reporter for local NBC stations. Prior to reporting, Dina worked as an associate producer for MTV News, covering politics and the early days of the Internet. Before joining MTV News, Dina worked at the White House as Director of Research for the Office of the White House Counsel. Dina is on the Board of the International Academy of Web Television, a judge for the Webby Awards, a member of the Producers Guild of America, on the National Board of Wesle@diyan University, a member of the Paley Center’s Generator Board and on the Advisory Board of the Women's Media Center. Dina is the founder and Chair of the New York Founders Club, a group dedicated to promoting the start-up community in New York City. She is also the founder of the Calliope Group, which brings together women executives in media and digital media to support women technology founders. Dina has spoken at the World Economic Forum, DLD, SXSW, Fortune Most Powerful Women Summit, Fortune Brainstorm, Monaco Media Forum, CES, CeBit, the White House, Bloomberg Empowered Entrepreneur, WPP’s Stream, Forbes Executive Women’s Forum and the Personal Democracy Forum. She has guest taught classes at Columbia Business School, Columbia Journalism School, NYU’s Stern School of Business and NYU’s ITP program for engineers.

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Sean Plott

Founder, Host, Producer, Day[9]Tv

Sean “Day[9]” Plott is an established personality in the gaming community. Day[9] spent 12 years as a competitive StarCraft player – earning 7 invitations to the World Cyber Games USA Grand Finals. In late 2009, Day[9], a self-professed nerd, professional gamer, caster and stand-up comedian, began to offer his own whimsical mix of strategy, humor and life instruction five days a week on a live internet television show streamed over Twitch.TV. The Day[9] Daily quickly became one of the most viewed and talked about shows on the web averaging more than 7.5 million views a month. Day[9]TV now has an evergreen library of more than 1000 videos including 400 episodes of the Day[9] Daily. A two hour autobiography show (“My Life of StarCraft”) has been seen 2.5 million times on YouTube. Day[9] was named PC Gamer’s "Gamer of the Year" in 2010 and was included on Forbes’ “30 under 30” list in 2012.

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3:30pm How to Be an Idea Factory by Matthew Diffee


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25 attendees

  • Aparna Mukherjee
  • barry bee
  • burnieburns
  • Sean Plott
  • Dina Kaplan
  • Elissa Pate
  • liz teschler
  • Nat Higginbottom
  • Michael Paull
  • guavalicious
  • Heidi Waldusky
  • Janice Suter
  • john steward
  • katie moffat
  • Kevin Planovsky
  • Seth Miller
  • Mark
  • Thomas Owadenko
  • Ray Ortega
  • Rahul Sabnis
  • Rohan Jayasekera
  • Johann Romefort
  • Sandy Chang
  • Tyler Murray
  • Mary Beth Faccioli

6 trackers

  • Benoit Zante
  • Chad Schlegel
  • Katie Hollowell
  • StephenLand
  • Laura C
  • Simon Doggett

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Time 12:30pm1:30pm CST

Date Sun 11th March 2012

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